Do I Need This? New Documentary Questions Consumerism | Psychology of Consumer Behaviour |

Should we.."Just shop, shop, shop, and make the manufacturers and outlets happy?"

"Northern California Emmy-winning filmmaker Kate Schermerhorn looks at the disproportionate amount of possessions we buy – not to mention the knock-on effects of such excessive consumerism – and asks us to ponder the question that forms the title of the film: Do I Need This?"