Medical News:%20TV Ads Linked to Unhealthy Diets in Young Adults - in Meeting Coverage, PAS from MedPage Today | Psychology of Consumer Behaviour | Scoop.it

By Crystal Phend, Senior Staff Writer, MedPage Today

"Fast food and alcohol advertising on television have a negative influence on young people's weight and underage drinking, researchers affirmed in a survey.

Risk of obesity rose 3% with each fast food chain ad remembered or liked by 15- to 23-year-olds (OR 1.03, 95% CI 1.01 to 1.04), Auden C. McClure, MD, MPH, of Dartmouth-Hitchcock Medical Center in Lebanon, N.H., and colleagues found.

Greater familiarity with alcohol ads also boosted the likelihood that teens had already started drinking and correlated with higher levels of intake in a second analysis by Susanne E. Tanski, MD, MPH, from the same group at Dartmouth..."