Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Top 15 Worst Logo FAILS Ever

Top 15 Worst Logo FAILS Ever | Psychology of Consumer Behaviour | Scoop.it
Marketers say that one of the most important marketing tools is a good logo design. It not only provides an easy to recognize identity for your business but also communicates who you are.
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Pepsi vs Coke: The Power of a Brand | Design Shack

Pepsi vs Coke: The Power of a Brand | Design Shack | Psychology of Consumer Behaviour | Scoop.it

Logos change and brand personality history yet the song remains the same- "On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding."

 

"Pepsi always stayed aimed right at children but Coke seems to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only something that the whole family desires, but something that is literally an integral part of the family’s life experiences."

 

On design:

"Both saw simplification as the answer and sought to remove the clutter that the previous twenty years had piled on." Joshua Johnson

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Infographic: Designing the Perfect Blockbuster Movie Poster | Adweek

Infographic: Designing the Perfect Blockbuster Movie Poster | Adweek | Psychology of Consumer Behaviour | Scoop.it
You think you just randomly ended up in that movie-theater seat watching things explode?
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A List Apart: Articles: Dark Patterns: Deception vs. Honesty in UI Design

A List Apart: Articles: Dark Patterns: Deception vs. Honesty in UI Design | Psychology of Consumer Behaviour | Scoop.it

"We might not like to admit it but deception is deeply entwined with life on this planet. Insects evolved to use it, animals employ it in their behavior, and of course, we humans use it to manipulate, control, and profit from each other."

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