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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Differentiating Discounts

Differentiating Discounts | Psychology of Consumer Behaviour | Scoop.it
'Saving' money versus 'getting' money off: different cues for different people...
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Futurity.org – Too much information turns some consumers off

Futurity.org – Too much information turns some consumers off | Psychology of Consumer Behaviour | Scoop.it
Research news from leading universities...

 

In a study published in the Journal of Consumer Research, researchers describe a technique for figuring out which customers want more detail and which want less.

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Under the influence: Reminders of money impact consumer decision-making

When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according to a new study.
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