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Psychology of Consumer Behaviour
Why, oh why do we buy?
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We're watching: malls track shopper's cell phone signals to gather marketing data

We're watching: malls track shopper's cell phone signals to gather marketing data | Psychology of Consumer Behaviour | Scoop.it
Using technology from Path Intelligence, major malls and retailers are gathering "survey data" on shoppers' movements by using their cell phone signals as "cookies" to follow them through their retail adventures.

The technology, from Portsmouth, England based Path Intelligence, is called Footpath.

 

"While Footpath uses only the signal fingerprint of the phone, it does give a fairly accurate record of where the phone has travelled through a mall."

 

"There's just one problem with this type of detailed tracking: it's technically illegal, according to Mark Rasch, the director of cybersecurity at CSC. Thanks to court interpretations of provisions in the USA PATRIOT Act, he said in a recent blog, devices that measure cell phones' signal strength could be considered to be "pen registers"—monitoring devices that require a warrant."

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MediaPost Publications Consumers Willing To Share Data, But At A Price 11/04/2011

Consumers Willing To Share Data, But At A Price - 11/04/2011...

**71% of consumers indicate they are willing to share shopping data with a brand online

**86% of consumers see that there are major benefits associated with sharing data with businesses online

**65% see one of the top two benefits as better access to discounts and promotions

**69% of consumers globally trust banks to look after their personal data and use it wisely.

**57% hold credit card companies in the same regard.

**72% of US consumers trust Amazon to look after their data and use it wisely.

 

**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data

**51% (57% US) say it is important to know exactly how their data is going to be used

 

** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.

 

**only 57% of consumers believe a brand or business has a right to privacy.

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The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO

The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO | Psychology of Consumer Behaviour | Scoop.it
Dipping into the treasure trove....
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Making Sense of Data via Infographic and Data Visualization: Also This Is Curation

Infographics, animated data visualization and collaborative gathering and presentation of data represent the new frontier of information consumption cycle.

Without understanding, all this info we are producing becomes irrelevant.

Design and data visualization practices are therefore strategically critical to the emerging curation trend, as they are pivotal activities to help make sense of large amounts of data. 


Via Robin Good, janlgordon
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