This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and...
Your new post is loading...
"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."
"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."
Key highlights curated from the article:
Curation of niche interest: channelisation
"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.
If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.
A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."
If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.
...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."
They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."
Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/
(Curated by Robin Good)
Via Robin Good
Jan Gordon writes:
Content Curators are providing a very valuable service for the original author and their own audiences.
Here is what ethical, responsible curators are providing for content creators:
1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”
2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article
3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work
4. Curation is one of the building blocks of collective intelligence
5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before
6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business."
See Jan's original and full commentary, from which the above was excerpted, here: http://www.scoop.it/t/content-curation-social-media/p/736241569/is-content-curation-stealing-or-a-shrewd-b2b-marketing-practice
Read the original article: http://bit.ly/u89c95
Via Robin Good
Infographics, animated data visualization and collaborative gathering and presentation of data represent the new frontier of information consumption cycle.
Via Robin Good, janlgordon
Steve Neville writes something interesting on the Intelligent Designs Media web site. Here a few excerpts from it:
"...people and businesses have been stealing other’s intellectual property and using content curation as a way to rationalize their actions.
...shady websites, mostly “content curation websites,” pay these people to mix in tweets about their sites. You’ve seen them before, they’re hashtagged #sp, or sponsors.
...The same scam runs on Facebook, but with a different twist. Facebook “curators” use meme’s and pictures, instead of stolen jokes and quotes, to gain followers and sell sponsorship on their pages and websites.
I bring this post up because content curation is a disturbing trend that is really taking off in social media.
The curators are rising in popularity, and sites, accounts, and pages are springing up every minute and giving people the idea that content curation is the key to success in social media.
...as obvious as it seems for me to be typing this, I do so because I see way too many clever and creative people enticed by the prospect of easy work and quick popularity."
Intertesting viewpoint & facts. Worth reading. 7/10
Via Robin Good
Shel Holtz explains in less than 60" why it is a good reason for organizations to start considering "content and news curation" as a viable path to provide more value and service to their readers and stakeholders.
Via Robin Good
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.
This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media.
Here's just one of them, from Dae Mellencamp, CEO of Vimeo:
**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.
**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."
The full article has many more gems and is well worth a few minutes of your time!
Read full article: [http://read.bi/tgVOQe]
Gerd Leonhard talks about:
permanent beta, movement to mobile, people of the screen who want control over how they use, share and create media, the movement from ownership to access anywhere, fragmentation, aggregation curation, value shifting from distribution to attention
"In a totally networked and always-on society, skills, creativity, curation, filtering and expert-ship will be more important than ever before - and if we keep our eyes on what the 'people formerly known as consumers' really want rather than follow our own assumptions and outmoded orthodoxies, the media business has a great future." Gerd Leonhard
see also him speaking on Monetizing Digital Content
Robin Good: Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far.
Via Robin Good