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Best Practices for Planning A Content Curation Strategy

This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and...
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Why Curation? Marketing

Power personalised content marketing across multiple channels, to build deep customer relationships and insight. Deliver curated content to the right custome...
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Curation Coming To Television and Film: Channelisation

Curation Coming To Television and Film: Channelisation | Psychology of Consumer Behaviour | Scoop.it

"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."

 

"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."

 

Key highlights curated from the article:

 

Curation of niche interest: channelisation

"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.

 

If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.

 

A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."

 

 

The curator
"More interesting than the drive to smaller and smaller niches, which could, at least in part, be algorithmically generated – will be the focus on the curator.

 

If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.

 

...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."

 

 

Social Curation
"...Equally, groups of curators could join together to offer more regular programming than the one-off playlists of individuals, basically creating “channels” without any of the budget and monetary constraints of a real channel.

 

They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."

 

Insightful. 8/10

 

Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/ 

 

(Curated by Robin Good)


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janlgordon's comment, January 12, 2012 1:38 PM
This is great news! I feel like it's Christmas all over again - think of all the possibilities, especiaily the Social Curation where groups of curators get together to offer regular programming. This is my favorite part "so people will curate out of love and interest rather than having to focus on budgetary constraints." My head is spinning, so many ideas flooding my brain, I need to curate my thoughts:-)
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Six Key Benefits Curators Provide To Content Creators: Jan Gordon

Six Key Benefits Curators Provide To Content Creators: Jan Gordon | Psychology of Consumer Behaviour | Scoop.it

Jan Gordon writes:

"Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence 

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business."



See Jan's original and full commentary, from which the above was excerpted, here: http://www.scoop.it/t/content-curation-social-media/p/736241569/is-content-curation-stealing-or-a-shrewd-b2b-marketing-practice 

 

Read the original article: http://bit.ly/u89c95 


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janlgordon's comment, November 29, 2011 10:17 AM
Hi Robin,
Thank you so much for rescooping this and bringing it to the attention of a broader community. I really appreciate it.
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Creation Curations Ethics of Content Strategy W2E

From Degas to Danger Mouse, what’s your place in the debate of content creation and curation?
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How 'content curators' are connecting consumers

How 'content curators' are connecting consumers | Psychology of Consumer Behaviour | Scoop.it
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
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Making Sense of Data via Infographic and Data Visualization: Also This Is Curation

Infographics, animated data visualization and collaborative gathering and presentation of data represent the new frontier of information consumption cycle.

Without understanding, all this info we are producing becomes irrelevant.

Design and data visualization practices are therefore strategically critical to the emerging curation trend, as they are pivotal activities to help make sense of large amounts of data. 


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The Dark Side Of Content Curators: Stealing People’s Stuff For Personal Gain and Profit

The Dark Side Of Content Curators: Stealing People’s Stuff For Personal Gain and Profit | Psychology of Consumer Behaviour | Scoop.it

Steve Neville writes something interesting on the Intelligent Designs Media web site. Here a few excerpts from it:

 

"...people and businesses have been stealing other’s intellectual property and using content curation as a way to rationalize their actions.

 

...shady websites, mostly “content curation websites,” pay these people to mix in tweets about their sites. You’ve seen them before, they’re hashtagged #sp, or sponsors.

 

...The same scam runs on Facebook, but with a different twist. Facebook “curators” use meme’s and pictures, instead of stolen jokes and quotes, to gain followers and sell sponsorship on their pages and websites.


Same game, different style.

 

I bring this post up because content curation is a disturbing trend that is really taking off in social media.

 

The curators are rising in popularity, and sites, accounts, and pages are springing up every minute and giving people the idea that content curation is the key to success in social media.

 

It’s not.

 

...as obvious as it seems for me to be typing this, I do so because I see way too many clever and creative people enticed by the prospect of easy work and quick popularity."

 

Intertesting viewpoint & facts. Worth reading. 7/10

 

Full article: http://intelligentdesignsmedia.com/2012/05/31/rise-of-the-dark-side-of-content-curators-or-stealing-peoples-stuff-for-profit/  ;


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Beth Kanter's comment, June 2, 2012 9:43 AM
Perhaps he should use the word "curator" to describe these "thieves"
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Rebooting Media for the Fully Social Web: Theme 2 - Creation vs Curation

This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web.
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Why Organizations Need To Start Taking Content Curation Seriously: Shel Holtz

Shel Holtz explains in less than 60" why it is a good reason for organizations to start considering "content and news curation" as a viable path to provide more value and service to their readers and stakeholders.

Interviewed at the 2011 Social Intranet Summit in Vancouver.


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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Psychology of Consumer Behaviour | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

 

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

 

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

 

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

 

The full article has many more gems and is well worth a few minutes of your time!

 

Read full article: [http://read.bi/tgVOQe]


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Media Futurist The Future of Media: Reboot and Enjoy

Media Futurist The Future of Media: Reboot and Enjoy | Psychology of Consumer Behaviour | Scoop.it

Gerd Leonhard talks about:

permanent beta, movement to mobile, people of the screen who want control over how they use, share and create media, the movement from ownership to access anywhere, fragmentation, aggregation curation, value shifting from distribution to attention

 

"In a totally networked and always-on society, skills, creativity, curation, filtering and expert-ship will be more important than ever before - and if we keep our eyes on what the 'people formerly known as consumers' really want rather than follow our own assumptions and outmoded orthodoxies, the media business has a great future." Gerd Leonhard

 

see also him speaking on Monetizing Digital Content

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What Is Curation and How To Use It

Robin Good: Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far.

If you are wondering whether curation could be useful for you or for your organization this video will help you understand better what this new discipline is all about.

 

Highly recommended. 


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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, October 19, 2011 8:38 AM
Thanks Robin for this. I found it really informative.
Michèle Lallée-Lenders's comment, October 23, 2011 12:24 AM
Extremely interesting