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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas | Psychology of Consumer Behaviour | Scoop.it
Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet.
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Air Force Asks Students to Solve Real-World Problems

Air Force Asks Students to Solve Real-World Problems | Psychology of Consumer Behaviour | Scoop.it
People will be challenged to develop technologies for search-and-rescue operations, create software code for an unmanned aerial vehicle and to help start the newest GPS satellite.
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When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Psychology of Consumer Behaviour | Scoop.it
Advertising and marketing are changing and more than ever, and it's the customers who are pulling the strings.
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Pranksters Hijack Mountain Dew's Drink Naming Contest-Top name Diabeetus!

Pranksters Hijack Mountain Dew's Drink Naming Contest-Top name Diabeetus! | Psychology of Consumer Behaviour | Scoop.it

 Crowdsoucing gone naughty!

Mountain Dew's effort to name a new drink appears to be being hijacked.

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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Psychology of Consumer Behaviour | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

 

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

 

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

 

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

 

The full article has many more gems and is well worth a few minutes of your time!

 

Read full article: [http://read.bi/tgVOQe]


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Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner

Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner | Psychology of Consumer Behaviour | Scoop.it
You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.
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yuck

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Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK | Psychology of Consumer Behaviour | Scoop.it

Heineken is celebrating it’s 140th birthday by asking fans to use its archive for inspiration to create a new bottle design.

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Tyler Negus Snidow's curator insight, December 12, 2012 7:26 AM

 

 

So far this year - consumers have been invited to be photographers for Ben & Jerry's, directors Doritos TV spots, package designers for Pringles, flavor developers for Lay's, McDonald's & Arizona Tea and graphic designers for  Harley Davidson.

 

 Good thing we're creative.  And free.

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Brands placing greater faith in the crowd | News | Marketing Week

Brands placing greater faith in the crowd | News | Marketing Week | Psychology of Consumer Behaviour | Scoop.it
Brands are stepping up consumer participation to optimise their strategies.
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Next Sam Adams Beer to be Created by Facebook Fans- Crowdsourcing

Next Sam Adams Beer to be Created by Facebook Fans- Crowdsourcing | Psychology of Consumer Behaviour | Scoop.it
American craft beer company Sam Adams is using an interactive Facebook application to allow fans to create a custom beer.

"Essentially, the crowd sourcing campaign amounts to free market research for the company, bypassing an agency and going straight to the consumer, and then giving them exactly what they say they want."

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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Psychology of Consumer Behaviour | Scoop.it

Brandon Evans on benefits and importance of crowdsourcing

 

"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.

 

The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.

 

Read more: http://www.marketingprofs.com/articles/2011/5785/the-future-of-marketing-is-crowdsourced#ixzz1WR5LrOWi


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