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Psychology of Consumer Behaviour
Why, oh why do we buy?
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What it Says-What it Means: I want my Anarchy with Butter!

What it Says-What it Means: I want my Anarchy with Butter! | Psychology of Consumer Behaviour | Scoop.it

Friday, October 17, 2008I want my Anarchy with Butter!  Yesterday in class I was talking about credibility. Who is credible? Who can sell your brand? We also talked about how shock advertising can put a brand on the map. Shock may alienate some but usually the angry are not the target audience and they in fact create more buzz with their outrage.

Can a raging punk anarchist sell butter?

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Paula Deen's Credibility Crisis Is Our Credibility Crisis | Guest Columnists - Advertising Age

Paula Deen's Credibility Crisis Is Our Credibility Crisis | Guest Columnists - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
It's not the diagnosis, the diet or even the endorsement of an anti-diabetes drug. It's the way the announcements were handled.

 

"It's the kind of thing that gives our industry a black eye -- the reputation that we'll do anything, sell anything for money. That at best we operate in a gray area and at worst our ethical compass isn't well-calibrated. That our most marked characteristic is not creativity but cynicism." says Eric Webber

 

 

(Step 1. Promote yourself and make wads o'cash promoting extremely unhealthy food

Step 2. Get diagnosed with disease most certainly caused by bad diet you have been selling

Step 3. Hook up with drug company who can sell a drug to alleviate the problems associated with disease you have helped cause -also make a wack o'cash here too

Step 4. When explaining throw in a heap of "God"

Step 5. Stir, repeat...kh)

 

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Is Michael Douglas The Best Man For The FBI Brand? - Forbes

Is Michael Douglas The Best Man For The FBI Brand? - Forbes | Psychology of Consumer Behaviour | Scoop.it
Video If average Americans trust celebrities more than they do most politicians or corporations, then this move makes sense: Michael Douglas references Gordon Gekko, the iconic character he made famous in 1987's "Wall Street" and 2010's "Wall Street:...
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