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Psychology of Consumer Behaviour
Why, oh why do we buy?
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How a great sale affects your brain - CBS News

How a great sale affects your brain - CBS News | Psychology of Consumer Behaviour | Scoop.it
Shopping experts say a huge store discount creates a dopamine effect, making you feel great about opening your wallet over and over again
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Belkacem Nabout's curator insight, December 18, 2013 4:15 PM

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Asil's curator insight, January 4, 2014 1:05 PM

or ...how they use our brains fool us into spending too much money

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TechCrunch | The Death Of The Impulse Shopper

TechCrunch | The Death Of The Impulse Shopper | Psychology of Consumer Behaviour | Scoop.it
It's no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle.
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