Psychology of Consumer Behaviour
21.8K views | +2 today
Follow
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

The Beastie Boys Have Gone Ahead And Countersued GoldieBlox Over "Girls" Parody Ad

The Beastie Boys Have Gone Ahead And Countersued GoldieBlox Over "Girls" Parody Ad | Psychology of Consumer Behaviour | Scoop.it
Remember when we thought, "Oh good, the fight between GoldieBlox and the Beastie Boys is over because they totally apologized for using the band's song in their ad and switched it out!"? Yeah well,...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications GoldieBlox Sues Beastie Boys, Argues Parody Ad Is Fair Use 11/25/2013

GoldieBlox Sues Beastie Boys, Argues Parody Ad Is Fair Use - 11/25/2013 by Wendy Davis

 

"A dispute between toy company GoldieBlox and the Beastie Boys has landed in court, with GoldieBlox asking for a declaratory judgment that an ad it posted to YouTube doesn't infringe copyright.

GoldieBlox's two-minute ad uses music from the Beastie Boys' song “Girls,” but with new lyrics. For instance, the GoldieBlox version replaces a verse about housekeeping (“Girls to do the dishes, Girls to clean up my room”), with lyrics about engineering (“Girls build a spaceship, Girls code the new app”).

GoldieBlox calls the ad a parody, saying in court papers filed in the Northern District of California that the clip shows “three diverse girls rejecting stereotypical play as princesses with tiaras, and instead creating a highly creative and complex Rube Goldberg mechanism throughout multiple rooms and the yard of one of their homes.”

k3hamilton's insight:

should be interesting to see how this plays out

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

You Will Never Kill Piracy, and Piracy Will Never Kill You - Forbes

You Will Never Kill Piracy, and Piracy Will Never Kill You - Forbes | Psychology of Consumer Behaviour | Scoop.it
Now that the SOPA and PIPA fights have died down, and Hollywood prepares their next salvo against internet freedom with ACTA and PCIP, it's worth pausing to consider how the war on piracy could actually be won.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Fight For Your Rights -- To Be Wrong? GoldiBox v Beastie Boys by Barbara Lippert

Fight For Your Rights -- To Be Wrong? GoldiBox v Beastie Boys by Barbara Lippert | Psychology of Consumer Behaviour | Scoop.it
Fight For Your Rights -- To Be Wrong? - 11/27/2013

".....in the end, GoldiBlox has acted just like a classic entrepreneurial Silicon Valley startup, with its take-no prisoners, disruptive, culture-jamming behavior: Rules? Laws? You make your own, and take what you need. And if others object, you attack, aggressively. Let the free market rule.

Whether this will sell more “GoldieBlox and the Spinning Wheel” toys for the holidays is to be determined.

But without question, GB  is behaving just like the big boys."

k3hamilton's insight:

great background and commentary on GoldiBox and Beastie Boys

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

No, Folks, File Sharing is Not a Religion

No, Folks, File Sharing is Not a Religion | Psychology of Consumer Behaviour | Scoop.it
The U.S. Constitution, enacted in 1787, guarantees freedom of religion for its citizens.

 

"The U.S. Constitution, enacted in 1787, guarantees freedom of religion for its citizens. Sweden's Constitution Act, passed in 1974, grants the same freedom, but having been ratified in the electronic age, explicitly extends the right to express that freedom in "transmissions" and "recordings." Now a Swedish group is trying to take advantage of the law by declaring file sharing a religion and seeking legal safe harbor by declaring copyright violation a sacrament." Scott Fulton

more...
No comment yet.