Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the 20th century’s most successful such ad.” While Caples’ disciple, David Ogilvy, called this copywriter and his famous work “one of the most effective there has ever been.”

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Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

"A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details.This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is “arguably, the 20th century’s most successful” results-oriented mail-order copy.

And there’s an interesting story behind:"

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