Consumers Willing To Share Data, But At A Price - 11/04/2011...

**71% of consumers indicate they are willing to share shopping data with a brand online

**86% of consumers see that there are major benefits associated with sharing data with businesses online

**65% see one of the top two benefits as better access to discounts and promotions

**69% of consumers globally trust banks to look after their personal data and use it wisely.

**57% hold credit card companies in the same regard.

**72% of US consumers trust Amazon to look after their data and use it wisely.

 

**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data

**51% (57% US) say it is important to know exactly how their data is going to be used

 

** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.

 

**only 57% of consumers believe a brand or business has a right to privacy.