Consumers Willing To Share Data, But At A Price - 11/04/2011...
**71% of consumers indicate they are willing to share shopping data with a brand online
**86% of consumers see that there are major benefits associated with sharing data with businesses online
**65% see one of the top two benefits as better access to discounts and promotions
**69% of consumers globally trust banks to look after their personal data and use it wisely.
**57% hold credit card companies in the same regard.
**72% of US consumers trust Amazon to look after their data and use it wisely.
**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data
**51% (57% US) say it is important to know exactly how their data is going to be used
** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.
**only 57% of consumers believe a brand or business has a right to privacy.