Media Futurist The Future of Media: Reboot and Enjoy | Psychology of Consumer Behaviour |

Gerd Leonhard talks about:

permanent beta, movement to mobile, people of the screen who want control over how they use, share and create media, the movement from ownership to access anywhere, fragmentation, aggregation curation, value shifting from distribution to attention


"In a totally networked and always-on society, skills, creativity, curation, filtering and expert-ship will be more important than ever before - and if we keep our eyes on what the 'people formerly known as consumers' really want rather than follow our own assumptions and outmoded orthodoxies, the media business has a great future." Gerd Leonhard


see also him speaking on Monetizing Digital Content