Psychology of Con...
Follow
Find tag "chipotle"
20.1K views | +1 today
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Chipotle Blurs Lines With a Satirical Series About Industrial Farming- Farmed and Dangerous

Chipotle Blurs Lines With a Satirical Series About Industrial Farming- Farmed and Dangerous | Psychology of Consumer Behaviour | Scoop.it
The fast-food chain’s four-part comedy-advertisement, “Farmed and Dangerous,” will be shown on the TV-streaming service Hulu.
k3hamilton's insight:

"Chipotle executives say, is not about “product integration,” but “values integration.”

 

"Mr. Thoensen described “Farmed and Dangerous” as an example of the longed-for convergence of the advertising industry and Hollywood, with “brands as studios.”

 

"At the start of the series, a cow feeding on the pellets explodes."

 

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.

http://itunes.apple.com/us/album/the-scientist-single/id458479961

 

 

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Chipotle's First National TV Ad Will Be a 2-Minute YouTube Video

Chipotle's First National TV Ad Will Be a 2-Minute YouTube Video | Psychology of Consumer Behaviour | Scoop.it
Chipotle's first TV ad is an uncut version of a popular 2-minute YouTube video.
more...
No comment yet.