British TV viewers becoming nation of 'chatterboxes' | Psychology of Consumer Behaviour | Scoop.it
Almost half of under-35s have chatted online while watch TV shows, finds report.

 

"Rather than dilute the importance of live TV viewing, this trend of "chatterboxing" has actually done the opposite, said the report. An ICM poll found that 24% of people aged under 35 watch a programme live rather than on catch-up because they enjoy the social media chatter, while 19% do so because they were worried about 'social media spoilers'."