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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The Remarkable, Surprising Insta-Redemption of Miley Cyrus

is the artist formerly known as hannah montana on some sort of redemption tour? probably not, but it's working anyway.
k3hamilton's insight:

Celebrity redemption for now, perhaps.

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Russell Crowe for Avondale College: 50 Ads Starring Oscar Winners | Adweek

Russell Crowe for Avondale College: 50 Ads Starring Oscar Winners | Adweek | Psychology of Consumer Behaviour | Scoop.it

Russell Crowe for Avondale College... Russell getting the call of the holy spirit

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Most Celebrity Endorsements Aren't Worth The Money

Most Celebrity Endorsements Aren't Worth The Money | Psychology of Consumer Behaviour | Scoop.it

"A University of Colorado Boulder study found that celebrity endorsements, which are widely used to increase brand visibility and connect brands with celebrities’ personality traits, do not always work in the positive manner that marketers envision." Chad Brooks 

...star's negative associations transferred to brand.

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