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Psychology of Consumer Behaviour
Why, oh why do we buy?
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10 Mind-Blowing Augmented Reality Campaigns | Business 2 Community

10 Mind-Blowing Augmented Reality Campaigns | Business 2 Community | Psychology of Consumer Behaviour | Scoop.it
With the recent release of Google's 'Project Glass', the eyes of many consumers and marketers have drifted over to the idea of Augmented Reality.
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5 Impressive Interactive Ad Campaigns That Make The Most Out Of Print

5 Impressive Interactive Ad Campaigns That Make The Most Out Of Print | Psychology of Consumer Behaviour | Scoop.it
As social technologies are developing, we're seeing more and more integration with other, more traditional forms of marketing.
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5 Clever Social Media Campaigns To Learn From

5 Clever Social Media Campaigns To Learn From | Psychology of Consumer Behaviour | Scoop.it
These give companies gave new and novel approaches to social media marketing. Here's how you can learn from the best.
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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Psychology of Consumer Behaviour | Scoop.it

Brandon Evans on benefits and importance of crowdsourcing

 

"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.

 

The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.

 

Read more: http://www.marketingprofs.com/articles/2011/5785/the-future-of-marketing-is-crowdsourced#ixzz1WR5LrOWi


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