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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Pizza Hut Is Making A... Perfume?

Pizza Hut Is Making A... Perfume? | Psychology of Consumer Behaviour | Scoop.it

Pizza Hut is releasing a perfume....his is not a joke. Well -- it's not a joke anymore. We could certainly make lots of jokes about it if we were so inclined. (Eau de dough, anyone?) But we'll refrain. Because Marketing magazine explains that though the Pizza Hut perfume started as a joke on the Pizza Hut Canada Facebook page, it's now a real -- albeit very limited-edition -- product.

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Make music in the corner shop with Red Stripe.

Make music in the corner shop with Red Stripe. | Psychology of Consumer Behaviour | Scoop.it

An ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people's surprise. 

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How Red Stripe made music in the corner shop.

How Red Stripe made music in the corner shop. | Psychology of Consumer Behaviour | Scoop.it

The story behind how an ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people's surprise.

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