Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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This Remarkable Short Film Set at Costco Explores the Empty Obsession With Shopping

This Remarkable Short Film Set at Costco Explores the Empty Obsession With Shopping | Psychology of Consumer Behaviour | Scoop.it
We've all seen shoppers like the lead character in Andrew McYoung's new short film, Shoppers. Some of us have even been sucked into conversation with them. Sometimes they're really annoying, sometimes not, but they generally radiate a modern sort of loneliness that draws our pity, if not always our sympathy.
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3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today

3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today | Psychology of Consumer Behaviour | Scoop.it
Your brain isn't thinking clearly when it's shopping. By Kelly McGonigal, Ph.D....

"Why does the brain love a bargain? Why do sexy photos increase risky investing?The answer to both those questions has to with the brain's reward system, which gets excited by both perceived value (e.g. a deeply discounted designer dress) and mating opportunities, however remote (e.g., a photo of a half-naked hottie). And when the reward system gets activated, the brain starts to selectively focus on acquiring rewards, and ignoring costs (or, in the case of investments, risks)...'

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