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Psychology of Consumer Behaviour
Why, oh why do we buy?
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3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today

3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today | Psychology of Consumer Behaviour | Scoop.it
Your brain isn't thinking clearly when it's shopping. By Kelly McGonigal, Ph.D....

"Why does the brain love a bargain? Why do sexy photos increase risky investing?The answer to both those questions has to with the brain's reward system, which gets excited by both perceived value (e.g. a deeply discounted designer dress) and mating opportunities, however remote (e.g., a photo of a half-naked hottie). And when the reward system gets activated, the brain starts to selectively focus on acquiring rewards, and ignoring costs (or, in the case of investments, risks)...'

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» The Drive to Be Different

» The Drive to Be Different | Psychology of Consumer Behaviour | Scoop.it
We all desire to not be like everyone else. But how real is this drive? Is it as tangible and powerful as those other rewards we seek, such as food, sex and love? Neuroscience blogger Jonah Lehrer reports on a new study that reaches for an answer.
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