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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Ages Apart, But Similar Shoppers -Boomers vs Millennials

MediaPost Publications Ages Apart, But Similar Shoppers -Boomers vs Millennials | Psychology of Consumer Behaviour | Scoop.it
Ages Apart, But Similar Shoppers - 01/20/2014
k3hamilton's insight:

both research online, both stream movies and TV, both concerned with price/value

differences- millennials more optimistic, different priorities,

Millennials do more research with smart phones

WOM sways millennial- boomers rely on ads and sales reps

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Rise Of The Olds: Advertising Catches Up With A New Demographic

Rise Of The Olds: Advertising Catches Up With A New Demographic | Psychology of Consumer Behaviour | Scoop.it
Advertising is by and for cool, young people. Always has been, always will b… Record scratch. Cue the Grandma DJ.
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MediaPost Publications Who Are The AlphaBoomers? NBCU's Alan Wurtzel Explains 03/20/2013

Who Are The AlphaBoomers? NBCU's Alan Wurtzel Explains - 03/20/2013

".."Alphaboomers who are 55-64 confound all the myths we hear about older adults. Alan calls them Urban Myths.."

 

-many keep working, have discretionary income, not so set in ways,likely to spend on tech, fragmented not so easy to reach

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MediaPost Publications Older and Wiser: Mature Customers' Needs 10/12/2011

"According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasing longevity means that, for the rest of this century, the fastest-growing consumer group will be over the age of 60. Manufacturers and retailers will need to adapt their products and sales channels, because mature consumers will represent not only a significant part of their future clientele, but also of their human resources, as retirement ages worldwide start to creep up."

 

Key Finding

*Older shoppers don't think they are adequately served by marketers, retailers or manufacturers. They comment on hard to navigate large stores,  hard-to-reach products on shelves too low or too high; diffcult to open packages, hard to read packages

 

Older and Wiser: Mature Customers' Needs - 10/12/2011...

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