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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Benetton Asks Gen Y To Stop Violence Against Women

Benetton Asks Gen Y To Stop Violence Against Women | Psychology of Consumer Behaviour | Scoop.it
In partnership with the United Nations campaign for the Elimination of Violence Against Women, the new Benetton campaign takes an unexpected swing at a problem that affects one out of three women
around the globe. Spots open on a beautiful young woman seated in the desert, surrounded by a group of angry men. But instead of hurting her, they begin showering her with flower petals.
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Vatican legal action over kiss ad --Vatican't

Vatican legal action over kiss ad --Vatican't | Psychology of Consumer Behaviour | Scoop.it
The Vatican threatens legal action over the publication of an ad showing Pope Benedict kissing a leading imam on the mouth as part of a Benetton advertising campaign.
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