TNT Brings Drama to Belgium With Crazy Town-Square Stunt | Psychology of Consumer Behaviour |

Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it. When they did, the square suddenly erupted in chaos, as actors appeared out of nowhere and flung themselves into scenes ripped from medical and legal dramas (and melodramas). A guy on a stretcher falls out of an ambulance. A car chase culminates in a huge gun battle. In the U.S., of course, some confused bystander would have pulled out his own gun and blown away a good portion of the talent..."