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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The psychology of food aversions – Eatocracy - CNN.com Blogs

The psychology of food aversions – Eatocracy - CNN.com Blogs | Psychology of Consumer Behaviour | Scoop.it
David Solot is a Ph.D. student in organizational psychology at Walden University, with a Masters in clinical psychology.  His background includes the study of animal sensation and perception, and conditioned responses to sweetness in foods.
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Articles | What Makes Them Click

Articles | What Makes Them Click | Psychology of Consumer Behaviour | Scoop.it

Links to great articles  that help you understand humans

 

100 Things You Should Know About People
#1 — You Have “Inattention Blindness”
#2 — You READ FASTER With a Longer Line Length But PREFER Shorter
#3 — You Can Only Remember 3 to 4 Things At a Time (The Magic Number 3 or 4)
#4 – You Imagine Things From Above And Tilted (The “Canonical Perspective”)
#5 – You Make Most of Your Decisions Unconsciously
#6 – You Reconstruct Your Memories"


Via Howard Rheingold
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Dennis T OConnor's comment, December 5, 2011 2:28 PM
Thanks Howard! This is a great list of fascinating articles. I bookmarked them on Diigo and will feed them out via scoop.it.

Thanks for helping me think! ~ Dennis
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Five Good Questions for Behavioral Economist Dan Ariely

Five Good Questions for Behavioral Economist Dan Ariely | Psychology of Consumer Behaviour | Scoop.it

Using simple experiments Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.

 

On setting up guardrails for decision-making

-the effect of putting things on your calendar

-on risk and money decisions

 

" you want to use emotional information as a cue. You don’t want to use it for decision-making. “

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