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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The Spot: The Bottle Boy-Andes beer uses over-the-top melodrama to pitch basic innovation

The Spot: The Bottle Boy-Andes beer uses over-the-top melodrama to pitch basic innovation | Psychology of Consumer Behaviour | Scoop.it
Andes beer uses over-the-top melodrama to pitch basic innovation...
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Next Sam Adams Beer to be Created by Facebook Fans- Crowdsourcing

Next Sam Adams Beer to be Created by Facebook Fans- Crowdsourcing | Psychology of Consumer Behaviour | Scoop.it
American craft beer company Sam Adams is using an interactive Facebook application to allow fans to create a custom beer.

"Essentially, the crowd sourcing campaign amounts to free market research for the company, bypassing an agency and going straight to the consumer, and then giving them exactly what they say they want."

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Beer advertising. It rarely gets better. Or ever so frightening. - Anthill Magazine

Beer advertising. It rarely gets better. Or ever so frightening. - Anthill Magazine | Psychology of Consumer Behaviour | Scoop.it
There's something about beer commercials that always seems to elevate this genre of advertising just that little bit above regular commercials. Perhaps it's the vast budgets. Perhaps it's the elasticity of the subject matter.

 

"The producers of this beer commercial borrowed a small 150 seat cinema playing a popular film, and filled 148 of its seats with rough-looking, tattooed bikers, leaving only two seats free in the middle of the theater. They, then, allowed theater management to sell tickets for the last pair of tickets to several young couples."

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Augmented Reality App Shows You How To Pour A Pint Like A Pro @PSFK

Augmented Reality App Shows You How To Pour A Pint Like A Pro @PSFK | Psychology of Consumer Behaviour | Scoop.it
Bulmers Cider launches a new campaign to interact and engage consumers by educating them about the product...
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Full version slow mo Carlton Draught -Strange Funny beer ad

Australian Slow Motion Carlton Draught ad from Grand Final...

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