What's behind the culture of Photoshop in advertising | Psychology of Consumer Behaviour | Scoop.it
Retouching photos is ubiquitous in the beauty industry, but how does it affect us, and who’s to blame?


"It’s also brought up an old criticism of Unilever, used since the Real Beauty campaign began – that it is rather ironic to see these feel-good messages from the same company that owns the Axe product line. Ms MacLeod sees no issue with it, saying that Axe’s ads are “intentionally over the top” and humorous."