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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Cheap Shot: Did Apple's Cook Overestimate The iPhone's Low-End? 10/18/2013

MediaPost Publications Cheap Shot: Did Apple's Cook Overestimate The iPhone's Low-End? 10/18/2013 | Psychology of Consumer Behaviour | Scoop.it
Cheap Shot: Did Apple's Cook Overestimate The iPhone's Low-End? - 10/18/2013

"How’s this for damning a marketing strategy with faint praise: the late Steve Jobs was right and current Apple management is wrong?

“Last month, [Apple CEO] Tim Cook introduced the colorful iPhone 5c, a less-expensive version of Apple’s smartphone, to ‘serve even more customers’ around the world. It turns out people so far are more interested in its pricier, feature-rich cousin, the 5s,” writes  Bloomberg’s Adam Satariano after pointing out the Apple co-founder famously “emphasized high-end consumer gadgets over cheaper ones.”...'

k3hamilton's insight:

kind of simple really..apple is associated with innovation and high end..the ones who buy into that- buy into that!

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Apple Pulls 'Genius' TV Ads from YouTube and Apple.com

Apple Pulls 'Genius' TV Ads from YouTube and Apple.com | Psychology of Consumer Behaviour | Scoop.it
Apple has removed the controversial 'Genius' TV spots from its YouTube channel and from the Apple.com marketing page for the Mac. The ads...
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Dear Santa, No Androids, K? XO American Teenagers

Dear Santa, No Androids, K? XO American Teenagers | Psychology of Consumer Behaviour | Scoop.it
Apple products, cash and clothes are what American teenagers really want for Christmas, according to new data from Piper Jaffray. Over the past four years, Apple products have become increasingly popular.
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Why Apple Is Losing Its Aura

Why Apple Is Losing Its Aura | Psychology of Consumer Behaviour | Scoop.it
The last time I wrote about Apple was in the fall of 2012, just after the stock crossed $700 per share to make it the most valuable corporation in the world.
k3hamilton's insight:

very very interesting!

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Apple Factory Reporter Lied to Us, Says 'This American Life'

Apple Factory Reporter Lied to Us, Says 'This American Life' | Psychology of Consumer Behaviour | Scoop.it
Radio show This American Life retracts an episode by Mike Daisey looking at working conditions where Apple products are made.
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AppleInsider | Apple's Santa TV spot deemed best ad of holiday season

AppleInsider | Apple's Santa TV spot deemed best ad of holiday season | Psychology of Consumer Behaviour | Scoop.it

According to viewer reactions measured by TV ad analysis firm Ace Metrix and released on Friday, Apple's commercial collected enough points to be named the most effective ad during the crucial holiday season, beating out advertising veterans like Coca-Cola, Pillsbury and Nintendo, reports GigaOM..

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Apple's Marketing Playbook Was Written in the 1920s

Apple's Marketing Playbook Was Written in the 1920s | Psychology of Consumer Behaviour | Scoop.it
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible...
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