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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Universal Pictures and Aurasma launch new augmented reality app - Brand Republic News

Universal Pictures and Aurasma launch new augmented reality app - Brand Republic News | Psychology of Consumer Behaviour | Scoop.it
Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma that will bring ‘King Kong‘ to life in Trafalgar Square.
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Social Networking Is About to Get Way More Annoying - Technology Review

Social Networking Is About to Get Way More Annoying - Technology Review | Psychology of Consumer Behaviour | Scoop.it

If you really want to have no more privacy...

"MagnetU is a $24 device that broadcasts your social media profile to everyone around you. If anyone else with a MagnetU has a profile that matches yours sufficiently, the device will alert both of you via text and/or an app."

 

 

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Super new eBay iPad app syns live with what you are watching on TV

Super new eBay iPad app syns live with what you are watching on TV | Psychology of Consumer Behaviour | Scoop.it
One of the biggest drivers of fashion and shopping in general is television and in a big to tap in to that lucrative market eBay have just launched a...
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Ad of the Day: Amnesty International Turns the iPhone's 'Slide to Unlock' Into a Political Act | Adweek

Ad of the Day: Amnesty International Turns the iPhone's 'Slide to Unlock' Into a Political Act | Adweek | Psychology of Consumer Behaviour | Scoop.it
Amnesty International has done an enormous amount of compelling video advertising globally in recent years, with spots ranging from the poignant to the unrelentingly brutal.
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Three great social media campaigns from 2011 | memeburn

Three great social media campaigns from 2011 | memeburn | Psychology of Consumer Behaviour | Scoop.it
As we start winding up 2011, it's time to look back over the year and see which social media campaigns made the grade and really achieved the goals that they...
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Newspaper image recognition app Paperboy launches for UK titles | Editors' Blog | Journalism.co.uk

Newspaper image recognition app Paperboy launches for UK titles | Editors' Blog | Journalism.co.uk | Psychology of Consumer Behaviour | Scoop.it
From today readers can take a photo of an article in more than 100 UK newspapers and magazines and use the app to find, save and share the digital edition...
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The Warholizer. Transform your favourite pictures online at www.warholize.me

The Warholizer. Transform your favourite pictures online at www.warholize.me | Psychology of Consumer Behaviour | Scoop.it
The Warholizer.Transform your favourite pictures online at www.warholize.me...
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Augmented Reality App Shows You How To Pour A Pint Like A Pro @PSFK

Augmented Reality App Shows You How To Pour A Pint Like A Pro @PSFK | Psychology of Consumer Behaviour | Scoop.it
Bulmers Cider launches a new campaign to interact and engage consumers by educating them about the product...
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Leo Burnett wins Creative Showcase with augmented reality app for kids - mUmBRELLA

Leo Burnett wins Creative Showcase with augmented reality app for kids - mUmBRELLA | Psychology of Consumer Behaviour | Scoop.it
An iPhone app developed by Leo Burnett to support a new children's book has been named the winner of the Interactive Advertising Bureau's final Creative...
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You are Superman...Unclothe catalog models - Moosejaw's new X-Ray augmented reality app ~ New Techie

You are Superman...Unclothe catalog models - Moosejaw's new X-Ray augmented reality app ~ New Techie | Psychology of Consumer Behaviour | Scoop.it

The Moosejaw X-Ray App is an augmented reality experience designed to work with the Moosejaw Winter Catalog (Available November 15, 2011).

X-RAY SCANNER:
Experience the latest Moosejaw Outdoor Gear and Apparel Catalog in a whole new way. Once the X-Ray App is installed and opened, simply aim your device’s camera at pages in the catalog to activate the X-Ray scanner.

Through the app you’ll see what our models are wearing underneath the best stuff from The North Face, Patagonia, Arc’teryx, Moosejaw and more.
Read more: http://www.newtechie.com/2011/11/unclothe-their-catalog-models-moosejaws.html#ixzz1dgiuU2qK

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Seeing is believing: How Augmented Reality is Upgrading Brand Experiences

Seeing is believing: How Augmented Reality is Upgrading Brand Experiences | Psychology of Consumer Behaviour | Scoop.it

Augmented reality is proving a major force in the engagement between luxury brands and the Millennials – the generation of tech orientated consumers born in the 1980s.

An app which allows users to ‘test drive’ the car within a print ad, using Augmented Reality

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New Amazon iPhone App Blends Augmented Reality With eCommerce

New Amazon iPhone App Blends Augmented Reality With eCommerce | Psychology of Consumer Behaviour | Scoop.it
A new iPhone app from Amazon lets you point to things in your radius and buy them.

 

Separating you from your money with AR

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Beck's : Sobriety Test App- Really?

Beck's : Sobriety Test App- Really? | Psychology of Consumer Behaviour | Scoop.it

Leo Burnett wanted people to drink Becks responsibly that's why they created a mobile app that tests your sobriety. 

 

 

(They say if you are drunk you wouldn't be able to fit your key into the keyhole for 25 seconds, and if you can't their app automatically uses th GPS in your phone to locate and call a cab.

 

So what happens, if a person completes the task and drives drunk, gets in an accident? I'm sure the app would have a disclaimer, but wouldn't they be morally responsible?

 

Welcome to a truly passive-agressive campaign that simulaneously says "Don't drink too much- Go ahead drink too much!" They pretend they care about you and society. Don't drink too much and drive they say- yet they ply you with ads showing what a great lifestyle you'll have with alcohol and now apps that give you permission to get loaded- you'll be safe you see cause the app will call you a cab.  kh)

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National Postal Museum launches Owney the Dog augmented reality iPhone app

National Postal Museum launches Owney the Dog augmented reality iPhone app | Psychology of Consumer Behaviour | Scoop.it

"The Smithsonian’s National Postal Museum today launched a new augmented-reality experience that brings to life “Owney the Dog,” mascot of the Railway Mail Service. The experience, offered via iPhone and Web applications, is the first multidimensional, augmented-reality experience triggered by a U.S. postage stamp."

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