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Psychology of Consumer Behaviour
Why, oh why do we buy?
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How Companies Learn Your Secrets- Target customers, you are a number

How Companies Learn Your Secrets- Target customers, you are a number | Psychology of Consumer Behaviour | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.

 

"The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy. “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said. “We want to know everything we can.”

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MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011

MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Pet-Owning Vitamin-Poppers Want Their iPads - 11/18/2011...

 

Oh Gosh, I'm not male, but I am "pet-owning, traveling, organic-sprout-eating, Omega-3-popping" and I do love my iPad-kh

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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Psychology of Consumer Behaviour | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.

 

Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"

 

In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:

 

***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.

 

***44% of Direct Mail is never opened

 

***86% of people skip television ads

 

***200m Americans have registered their phone numbers on the FTC 'Do not call' list

 

On the added allure of Inbound Marketing:

 

***Leads cost 62% less than tradional marketing methods

 

***People are in control of the information they receive

 

For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 

 

People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)

 

Curated by Jan Gordon covering "Marketing, Branding & Beyond"

 

Read the article and see the Infographic here: [http://bit.ly/t6nmas]


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