7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois | Psychology of Consumer Behaviour | Scoop.it


George Lois -"the real-life ad man who emerged in the '60s to create a storied body of branding and magazine work. Lois conjured the "I want my MTV" slogan, invented the Lean Cuisine concept and, as the well-worn story goes, believed in his concepts so fervently that he once threatened to jump off a third-floor window ledge when executives rejected his matzo cracker campaign."