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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The 10 Weirdest Ad Stories Of The Month

The 10 Weirdest Ad Stories Of The Month | Psychology of Consumer Behaviour | Scoop.it
A typeface made of leg hair; Amazon's racist dollhouse sale; T-Mobile's "orgy wonderland": It all happened in November 2011.
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Fiat ad under fire- Too fast or too Sexy

Fiat ad under fire- Too fast or too Sexy | Psychology of Consumer Behaviour | Scoop.it
Fiat ad under fire...

"Ad not deemed suitable for US and Australia – but for different reasons.

A raunchy new ad campaign from Italian car brand Fiat is unlikely to be used in Australia or in the US – but for very different reasons.

The campaign has been put together for the US launch of the 500 Abarth city car, and it features some risqué subject matter and some risky driving manoeuvres." Matt Campbell

 

Already over 1, 000,000 hits on youtube in less than a week... Who needs TV?

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PIRC |  Think Of Me As Evil Opening the Ethical Debates in Advertising Report

"Advertising is everywhere. It pervades the media, the internet, and our public spaces. But despite its invasiveness, strikingly few question its effects on our consumption, our freedom of choice, or our cultural values.

Building on earlier work prepared for Common Cause, PIRC and WWF-UK have produced a report that begins to ask these questions. Think Of Me As Evil? Opening the Ethical Debates in Advertising argues that modern advertising’s impact on British culture is likely to be detrimental to our wellbeing, and may well exacerbate the social and environmental problems that we collectively confront.

The report presents evidence that advertising increases overall consumption; that it promotes and normalises a whole host of behaviours, attitudes and values, many of which are socially and environmentally damaging; that it manipulates individuals on a subconscious level, both children and adults; and that it is so pervasive in modern society as to make the choice of opting-out from exposure virtually impossible.

 

Download Think Of Me As Evil here.

http://valuesandframes.org/download/reports/Think%20Of%20Me%20As%20Evil%20-%20PIRC-WWF%20Oct%202011.pdf

 

 

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