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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Create Great Advertising with Storytelling

Create Great Advertising with Storytelling | Psychology of Consumer Behaviour | Scoop.it

**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz, Martin (Marty) Smith
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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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Psychology And Advertising

Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
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Advertising is a poison that demeans even love – and we're hooked on it

Advertising is a poison that demeans even love – and we're hooked on it | Psychology of Consumer Behaviour | Scoop.it
George Monbiot: We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction.
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The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy

The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy | Psychology of Consumer Behaviour | Scoop.it
I'd seen the below graphic before (hat tip to Neutron, LLC).
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Sukle | The guts and innards of advertising: « Lunchmeat Underpants Blog

Sukle | The guts and innards of advertising: « Lunchmeat Underpants Blog | Psychology of Consumer Behaviour | Scoop.it

An infographic tell all of  advertising

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Rescooped by k3hamilton from Transmedia: Storytelling for the Digital Age
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Ad crafting updated, the basics of transmedia planning


Via The Digital Rocking Chair
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Psychology And Advertising Little Timmy learns about persuasion in advertising

Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
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Advertising in Society: what's the deal?

The RSA and the Advertising Association bring together a high-profile panel to ask if it's time for advertising to strike a new deal with the society it serves.

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Thinking vs. Feeling: The Psychology of Advertising

Thinking vs. Feeling: The Psychology of Advertising | Psychology of Consumer Behaviour | Scoop.it
Do ads with facts work better than ads that appeal through emotion and aspiration?
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Advertising is a poison that demeans even love – and we're hooked on it

Advertising is a poison that demeans even love – and we're hooked on it | Psychology of Consumer Behaviour | Scoop.it
George Monbiot: We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction.
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