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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Creative Review - Best Slogans: the experts' view

Creative Review - Best Slogans: the experts' view | Psychology of Consumer Behaviour | Scoop.it
The best in visual communication...

a panel of industry experts to give us their top five slogans.

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Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

"A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details.This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is “arguably, the 20th century’s most successful” results-oriented mail-order copy.

And there’s an interesting story behind:"

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Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the 20th century’s most successful such ad.” While Caples’ disciple, David Ogilvy, called this copywriter and his famous work “one of the most effective there has ever been.”

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Apple's Marketing Playbook Was Written in the 1920s

Apple's Marketing Playbook Was Written in the 1920s | Psychology of Consumer Behaviour | Scoop.it
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible...
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