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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Volkswagen Runs Addressable Ads on DirectTV 04/24/2013

Volkswagen Runs Addressable Ads on DirectTV - 04/24/2013

"This platform will allow the automaker to advertise directly to households that are in the market to purchase a new car. "

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MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011

MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
You Have No Choice; Connected TV Ads Are Coming to Get You - 11/18/2011...

"Real-time media buying platform TubeMogul is the latest entrant into connected TV ads and is introducing tools to let marketers buy targeted video ads across Internet-capable TVs. Research firm Informa has said that connected TV sales will surpass 52 million units this year. In the last month we’ve seen companies such as ad networks Tremor Media and Yume, as well as entertainment discovery service Rovi jump into the business of delivering ads to connected.."

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