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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Vodka brand turns product design on its head | Product design | Creative Bloq

Vodka brand turns product design on its head | Product design | Creative Bloq | Psychology of Consumer Behaviour | Scoop.it
Absolut Vodka has designed 4 million unique bottles. Yes, you read that right: 4 million. Find out how and why they did it.
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Ad of the Day: Absolut Hits the Desert for Ultra-Hip Swedish House Mafia Music Video | Adweek

Ad of the Day: Absolut Hits the Desert for Ultra-Hip Swedish House Mafia Music Video | Adweek | Psychology of Consumer Behaviour | Scoop.it
Absolut vodka loves its video collaborations.

"The TBWA\Chiat\Day video, which touts Absolut as the perfect ingredient in the Greyhound, a cocktail made of vodka and grapefruit juice, literally revolves around a greyhound race. In this bizarre futuristic fantasy, the bionic dogs (calm down, PETA!) are remotely controlled by leather-clad, DJ-esque men in some high-tech facility. Gathered to watch this race, which is set in the middle of a barren landscape—all cool things happen in deserts, if automotive and/or spirits advertisers are to be believed—are some outrageously dressed glamazons, who very much enjoy squinting and pursing their blue-painted lips at the events unraveling before them. On top of all this, Swedish House Mafia throws its thumping bass and electronic beats—or "music," depending on whom you ask..."

 

see the video here http://www.youtube.com/watch?feature=player_embedded&v=gbQME49k6p0

 

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