Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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U.S. Loses 472,000 TV Households in the Last Year - TVNewser

U.S. Loses 472,000 TV Households in the Last Year - TVNewser | Psychology of Consumer Behaviour | Scoop.it
U.S.Loses 472,000 TV Households in the Last Year...
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EBay Targets Shoppers Who Want to Buy Products Shown on TV

"The new product works with TV-guide data to show relevant merchandise in EBay’s store. While the first version will only run on the iPad, the company plans to make it available on other tablets and mobile phones, Yankovich said. For now, the user has to tell the app what channel is on, though eventually it will automatically sync with the TV..."

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Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse

Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse | Psychology of Consumer Behaviour | Scoop.it

By Henry Blodget

 

The question is... how fast?...

 

""Networks" are completely meaningless. We don't know or care which network owns the rights to a show or where it was broadcast.

* The majority of what we pay our cable company is wasted. We get broadband Internet from our cable company, and we use that constantly. But we also get 500 channels that we almost never watch,

*We rarely watch TV ads, and when we do, we're usually doing something else at the same time

 

More directly, what this means is this:

*The vast majority of money TV advertisers spend to reach our household (~$750 a year, ~$60/month) is wasted,

*The vast majority of money we pay our cable company for live TV (~$1,200 a year / ~$100/month) is wasted, because we almost never watch live TV and we can get most of what we want to watch from iTunes, Netflix, Hulu, and Amazon."

 

"What is the shift in user behavior likely to do to the TV business?"

 

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MediaPost Publications Online Leisure Time Up, Still Trails TV 11/21/2011

Online Leisure Time Up, Still Trails TV - 11/21/2011...

"A new study finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010. The report by Needham & Co. analyst Laura Martin, based on an analysis of a U.S. Labor Department survey of 112,000 people, attributes that increase mainly to growing adoption of tablets and other mobile devices."

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