Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Social Media Explained with bacon

Social Media Explained with bacon | Psychology of Consumer Behaviour | Scoop.it
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Is This The World's Smartest Coke Machine? Smile ( or maybe not), it might know more about you

Is This The World's Smartest Coke Machine? Smile ( or maybe not), it might know more about you | Psychology of Consumer Behaviour | Scoop.it
Plenty of devices can claim to have an Intel microprocessor inside. But, seriously, a Coke machine? This one does, and it can take your picture, too.

 

"the Intel-powered Coke machine does have one advantage: social networking. If you'd like to show off to the world what you're drinking, the machine includes a Webcam that can take your picture and then email it to whoever you'd like."

 

cue the naughtly photos

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The five biggest social media fails - Telegraph

The five biggest social media fails - Telegraph | Psychology of Consumer Behaviour | Scoop.it
The mix of old brands and new media has led to several unfortunate social media mishaps. We take a look back at some of the worst implementations of social media advertising.
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DeadSocial will let you stay active online from beyond the grave

DeadSocial will let you stay active online from beyond the grave | Psychology of Consumer Behaviour | Scoop.it
If you run a pretty tight ship on your social networking accounts and wonder if there was an easy way to not only alert friends and family of your death, but also send them messages ...
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Inside “The Hunger Games” Social Media Machine

Inside “The Hunger Games” Social Media Machine | Psychology of Consumer Behaviour | Scoop.it
The success of The Hunger Games wasn’t exactly a long shot. But then, it wasn’t a foregone conclusion either (see: the performance of best seller-turned-box-office-disappointment The Girl with the Dragon Tattoo).
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The Age Of Uprisings, Brand Movements, And Ad Backlashes

The Age Of Uprisings, Brand Movements, And Ad Backlashes | Psychology of Consumer Behaviour | Scoop.it
Unless you’ve been on another planet the past few weeks, you already know the story of how Rush Limbaugh uttered some highly provocative remarks about a private citizen and paid for it by hemorrhaging advertisers.

"..we’re living in an Age of Uprisings. And the uprisings extend beyond politics or social issues, spilling into the world of commerce. Today, if you do something that ticks people off, they’re going to rise up against you..."

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Digital Skills Can Be Quickly Acquired

Digital Skills Can Be Quickly Acquired | Psychology of Consumer Behaviour | Scoop.it
Knowing how to use Twitter, update Facebook, check in on Foursquare and upload images on Instagram are among the digital skills some employers expect in a job candidate.
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Burt's Bees Launches Gud Line with Social Media | Advertising and Marketing Wisdom: Adages - Advertising Age

Burt's Bees Launches Gud Line with Social Media | Advertising and Marketing Wisdom: Adages - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Burt's Bees is launching a fragrance-focused offshoot brand named Güd (pronounced Good) for millennial women with a fairly offbeat, lighthearted take.

"Unlike most scented beauty ads, Gud's isn't just about wildflowers and fresh spring breezes. Some of the scent bubbles try to duplicate diesel exhaust, garbage and urban storm-sewer smells."

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Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists | Fast Company

Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists | Fast Company | Psychology of Consumer Behaviour | Scoop.it
There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.
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Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC]

Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Some 40 million people intend to share their favorite Super Bowl ads on Facebook, according to a new survey.
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With Super Bowl XLVI Shaping Up As Hashtag Sunday, Twitter Launches Ad Scrimmage Competition

With Super Bowl XLVI Shaping Up As Hashtag Sunday, Twitter Launches Ad Scrimmage Competition | Psychology of Consumer Behaviour | Scoop.it
With Super Bowl XLVI Shaping Up As Hashtag Sunday, Twitter Launches Ad Scrimmage Competition...
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Coke's Fan-Bears Will React to Super Bowl in Real-Time Ads | Adweek

Coke's Fan-Bears Will React to Super Bowl in Real-Time Ads | Adweek | Psychology of Consumer Behaviour | Scoop.it
Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good.

"the whole concept is built out around tying into the game itself, in real time—aiming to enhance the overall experience by adding a little topical extra entertainment value...The idea extends nicely across digital and mobile mediums with a second-screen social campaign:"

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Top 15 Most Shocking Social Media Disasters of 2011

Top 15 Most Shocking Social Media Disasters of 2011 | Psychology of Consumer Behaviour | Scoop.it
Social media lends itself to some epic fails. Let's take a look at 15 of the most memorable social networking mistakes of 2011.
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Social Media's Biggest Screw-Ups [INFOGRAPHIC]

Social Media's Biggest Screw-Ups [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Social media has backfired on many a brand and celeb. This infographic runs down some of the biggest blunders -- and smoothest recoveries.
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These Are The Best (And Worst) Brands In Social Media For Customer Service

These Are The Best (And Worst) Brands In Social Media For Customer Service | Psychology of Consumer Behaviour | Scoop.it
From McDonald's to Chase ... see how they rank.
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MediaPost Publications Social Sharing Stimulates Brain Like Sex, Food 05/09/2012

Social Sharing Stimulates Brain Like Sex, Food - 05/09/2012...

"That judgment is based on new research conducted by psychologists at Harvard, which suggests that disclosing information about oneself activates the same neural rewards center associated with other basic desires like food and sex.

The study, titled “Disclosing information about the self is intrinsically rewarding,” used an MRI to observe the brain activity of subjects who were asked questions about themselves and others -- including, for example, personal food preferences, enjoyment of leisure activities, and so on..." Erik Sass

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Snackman Unmasked! Will Pringles Reach Out? | Advertising and Marketing Wisdom: Adages - Advertising Age

Snackman Unmasked! Will Pringles Reach Out? | Advertising and Marketing Wisdom: Adages - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Mild-Mannered Hero Charles Sonder stopped a fight while eating Pringles, but he's not a brand loyalist.
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Skittles, Arizona Iced Tea Caught in No Man's Land in Trayvon Martin Case

Skittles, Arizona Iced Tea Caught in No Man's Land in Trayvon Martin Case | Psychology of Consumer Behaviour | Scoop.it
There is such a thing as bad publicity. Just ask Skittles and Arizona Iced Tea, the two brands on the receiving end of massive amounts of unwanted attention for their cameo appearances in the death of Trayvon Martin.
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MediaPost Publications Understanding Social Media 'Personas' Is Key 03/09/2012

MediaPost Publications Understanding Social Media 'Personas' Is Key 03/09/2012 | Psychology of Consumer Behaviour | Scoop.it

Understanding Social Media 'Personas' Is Key - 03/09/2012...saya Coca Cola Retailing Survey and Integer Group

1. Bonders: This type loves to create and cultivate relationships with family, friends and work colleagues...see more at link

2. Sharers: Sharers like to spread the word on what’s going on in their lives and circulate information that they hope will benefit people they care about.

3. Professionals: While career-focused, professionals want work/life balance. They use social media for professional networking/knowledge but also for sharing opinions and relevant information...see more at link

4. Creators: Outgoing, creative, bold individuals who use social media to express themselves by originating and sharing content and to learn new things.

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Tag Challenge Wants You to Track Down 'Suspects' Using Social Media

Tag Challenge Wants You to Track Down 'Suspects' Using Social Media | Psychology of Consumer Behaviour | Scoop.it
Ever fancied being a social media investigator for a day?
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5 Clever Social Media Campaigns To Learn From

5 Clever Social Media Campaigns To Learn From | Psychology of Consumer Behaviour | Scoop.it
These give companies gave new and novel approaches to social media marketing. Here's how you can learn from the best.
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Komen learns power of social media: Facebook, Twitter fueled fury

Komen learns power of social media: Facebook, Twitter fueled fury | Psychology of Consumer Behaviour | Scoop.it
Planned Parenthood: Planned Parenthood says Twitter and Facebook played a defining role in the national uproar over Susan G. Komen for the Cure's plan to pull funding -- and then the organization's about-face.
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The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit...
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Bottom Line - Super Bowl becoming the social media event of the season for advertisers

Bottom Line - Super Bowl becoming the social media event of the season for advertisers | Psychology of Consumer Behaviour | Scoop.it

The Super Bowl has always been a social event, but during this year's battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa.
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Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing

Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing | Psychology of Consumer Behaviour | Scoop.it
A new report out from Sitel on social media and consumer trends implies that social media is key to reaching Gen Y (those born between 1980 and 2000), but the numbers don't add up.
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