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Psychology of Consumer Behaviour
Why, oh why do we buy?
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PIRC |  Think Of Me As Evil Opening the Ethical Debates in Advertising Report

"Advertising is everywhere. It pervades the media, the internet, and our public spaces. But despite its invasiveness, strikingly few question its effects on our consumption, our freedom of choice, or our cultural values.

Building on earlier work prepared for Common Cause, PIRC and WWF-UK have produced a report that begins to ask these questions. Think Of Me As Evil? Opening the Ethical Debates in Advertising argues that modern advertising’s impact on British culture is likely to be detrimental to our wellbeing, and may well exacerbate the social and environmental problems that we collectively confront.

The report presents evidence that advertising increases overall consumption; that it promotes and normalises a whole host of behaviours, attitudes and values, many of which are socially and environmentally damaging; that it manipulates individuals on a subconscious level, both children and adults; and that it is so pervasive in modern society as to make the choice of opting-out from exposure virtually impossible.

 

Download Think Of Me As Evil here.

http://valuesandframes.org/download/reports/Think%20Of%20Me%20As%20Evil%20-%20PIRC-WWF%20Oct%202011.pdf

 

 

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MobileYouth Report 2012: Generation O

Highlights from module 01/06 of the 2012 mobileYouth report published Jan 2012.
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