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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Hundreds Served on Interactive McDonald's Billboard | Adweek

Hundreds Served on Interactive McDonald's Billboard | Adweek | Psychology of Consumer Behaviour | Scoop.it
As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal.
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McDonalds Sundial Billboard

McDonalds Sundial Billboard | Psychology of Consumer Behaviour | Scoop.it
McDonald´s Sundial Billboard- The sun creeps through the breakfast menu towards a burger n’ fries.
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#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media | Social Media Today

#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media | Social Media Today | Psychology of Consumer Behaviour | Scoop.it

"This has been quite the week for social media blunders, particularly on Twitter.McDonald’s most recent PR stunt is more-commonly being referred to as “#McFail.”The campaign was intended to shift consumer opinions using the hashtag #McDStories, by tweeting facts about their organic potato farmers in an effort to more closely associate themselves with the positive attributes of organic food. But the current consumer mindset association between ‘organic’ and fast food could not be at further polar opposites.

This tweeting strategy quickly backfired as the campaign became a lightning rod for a backlog of negative public brand sentiment. Consumers began using the hashtag as a vehicle to advocate against McDonald’s by highlighting accusations ranging from drug use to food poisoning..."

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McDonald's to launch in-store channel --Mickey D TV Oh No!

McDonald's to launch in-store channel --Mickey D TV Oh No! | Psychology of Consumer Behaviour | Scoop.it
McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries — McTV is here and in high definition.
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