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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Brands Try out Gamification | Digiday

"Integrating game elements or gamification into a digital marketing and loyalty strategy could help boost engagement levels, with big brands like Starbucks, Nike and Sony Music Entertainment doing just that.

Gamification in the marketing world means creating experiences for consumers around actions — like checking in, working out, buying coffee — that aren’t traditionally thought of as fun experiences and making them more entertaining by adding a gaming context. The first example that comes to mind is Foursquare, which is gamification at its core. Getting consumers to check in and share their location in exchange for rewards and discounts is an example of how marketers can make something that isn’t really that exciting — checking in — a fun thing to do...'

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How Mobile Games Leapt From Cult to Cultural Phenomenon

How Mobile Games Leapt From Cult to Cultural Phenomenon | Psychology of Consumer Behaviour | Scoop.it
How is it that casual mobile games, which sell for less than a cup of coffee, can have permeate culture so profoundly?
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MediaPost Publications Gamification: A Fad Or The Future 12/30/2011

MediaPost Publications Gamification: A Fad Or The Future 12/30/2011 | Psychology of Consumer Behaviour | Scoop.it
Gamification: A Fad Or The Future - 12/30/2011...

"Fifty-seven million Americans have played games in a social network (the highest percentage of which are 18 - 34) and according to Research by Pop Cap Games, the number of people spending 6+ hours a week playing social games has doubled since January 2010."
Read more: http://www.mediapost.com/publications/article/164434/gamification-a-fad-or-the-future.html#ixzz1iDkTD2OP

 

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Tag Challenge Wants You to Track Down 'Suspects' Using Social Media

Tag Challenge Wants You to Track Down 'Suspects' Using Social Media | Psychology of Consumer Behaviour | Scoop.it
Ever fancied being a social media investigator for a day?
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Mentos Game Lets You Punch Spider from a Recent Ad

Mentos Game Lets You Punch Spider from a Recent Ad | Psychology of Consumer Behaviour | Scoop.it
A new iPad and iPhone game from Mentos lets you punch spiders featured in a recent ad.
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