Facebook, General Motors and the caveats of online advertising | Psychology of Consumer Behaviour | Scoop.it

The big story going around the news in the past 24 hours is that of American car maker General Motors pulling its advertising from Facebook, citing "little impact".

"The Rule of 7-Much has been written about the mythical “rule of 7″ in relation to advertising. It’s one of those truths that I talked about earlier. Essentially it is a method of advertising which understands that a consumer needs to see a brand (on average) between 5 and 7 times before choosing to make a purchase..."