MediaPost Publications Campbell's Go Soups Add Zing For Millennial Palates 11/14/2012 | Psychology of Consumer Behaviour | Scoop.it

Campbell's Go Soups Add Zing For Millennial Palates - 11/14/2012...

 

Parodied by Steve Colbert..no wonder

 

"flavour mash-ups"

" designed to appeal to peripatetic, multicultural young adults who grew up eating diverse cuisine. "

"The company is hitting target markets to tout the pouch-based soups with "communal table" tasting events"

"Campbell's tested some 50 different flavor profiles, and did ethnographic research in "hipster market hubs"

"Serrao said the company communicates to consumers on social media directly through the personality archetypes for each soup, which are featured on the soup pouches, and appear in humorous videos."