Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber | Psychology of Consumer Behaviour | Scoop.it
November was a dangerous month on the Unruly Global Ads Chart.
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Re-imagination- Trends-Mobile Stats and more -Slideshare

INTERNET TRENDSD10 CONFERENCE5/30/2012Mary Meeker...
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sexappealsinmedia - An Analysis of Sex Appeal in Marketing

sexappealsinmedia - An Analysis of Sex Appeal in Marketing | Psychology of Consumer Behaviour | Scoop.it

This is an examination of the use of sex related tactics and suggestive and provocative content in marketing strategies.
Each page analyzes a different aspect of the use of sex appeals. There are five main components being explored to demonstrate the effect and influence of sex in today’s media.
These topics have also been summarized into a movie, located below...

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Top 20 Trends in 2012 Forecast - TrendHunter.com's 2012 Trend Report

TrendHunter.com's 2012 Trend Report is now available at http://www.trendhunter.com/trendreports - This is our annual video, showcasing the hottest trends in ...
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Bueller? Bueller? The Story Behind Honda's Matthew Broderick Ad | Adweek

Bueller? Bueller? The Story Behind Honda's Matthew Broderick Ad | Adweek | Psychology of Consumer Behaviour | Scoop.it
Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet.
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Top 10 Generation Y Trends for 2012 | How Cool Brands Stay Hot

Top 10 Generation Y Trends for 2012 | How Cool Brands Stay Hot | Psychology of Consumer Behaviour | Scoop.it
Is the recession a reset button or a stop-consuming-now moment for Generation Y?

trends:

Conscious consumption

Profitable Purpose

Cake Baking ( process of making products needs to be transparent)

Instanity-eveything now

Hand-me-ups- teens passing their old tech up to parents

Wharholism-thinking fame is attainable

Communal Consumption-renting vs owning

Existential experience- once in a life experiences

Technoholism-consumed by tech

Segmented Engagement- divided attention- get it right fast

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Social Media Predictions For 2012 - Forbes

Social Media Predictions For 2012 - Forbes | Psychology of Consumer Behaviour | Scoop.it

by Avi Savar, founder and chief creative officer of Big Fuel, a social media agency 

From Checking In To Cashing In: Geo-Gaming

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10 Most Viral Branded Video Ads Of 2012 - SocialTimes

10 Most Viral Branded Video Ads Of 2012 - SocialTimes | Psychology of Consumer Behaviour | Scoop.it
The end of the year is almost here and you know what that means—it’s time to prepare yourself for being bombarded with 2012 roundups and lists! Here we bring you our first end of the year viral video roundup—the top 10 branded viral videos of 2012.
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Psychology of Consumer Behaviour - Sex Appeal in Advertising Part 1

Final Project: Part 1 - Why Marketers use Sex Appeal in Advertising: Allie - The Effectiveness of Sex Appeal in Advertising in North America: Shawn - The Effectiveness of Sex Appeal in Advertising in Other Countries: Jeong Soo

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The 2012 Super Bowl: The Year Advertisers Gave It All Away | Mediaworks: Tuning In - Advertising Age

The 2012 Super Bowl: The Year Advertisers Gave It All Away | Mediaworks: Tuning In - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
This year's Super Bowl may have marked the end of the annual ad event as we know it.

"The Digital Divide: Super Bowl advertisers, once a pretty unified group of marketers, have been torn in two."

"Lesson: In a new-media frenzy, sticking to old-school tactics can still win out."

"Lesson: Old rules based upon TV commercials are bending, if not breaking outright."

"Lesson: Don't put a new agency into a straitjacket by making it rehash old work."

"Lesson: Even when you have new things to offer, try to give the people what they want."

 

 

 

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JWT 10 Trends for 2012 Executive Summary

In our seventh annual year-end forecast of trends for the near future , continued economic uncertainty, new technology and the idea of shared responsibility are...
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100 Things to Watch in 2012 | JWT Intelligence

100 Things to Watch in 2012 | JWT Intelligence | Psychology of Consumer Behaviour | Scoop.it

Slideshare link

http://www.slideshare.net/slideshow/embed_code/10669904?rel=0#

 

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MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011

MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011 | Psychology of Consumer Behaviour | Scoop.it

Trends For 2012:

**Music Ownership is so Over

**Cable Networks- Millennials are cutting the cord

**Mobile Shopping- Are QR Codes and ads on social nets enough?

**Students with tablets

**Twitter as a media filter for millennials

** Google+fighting a losing battle?

 

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