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Eric Clapton in a beer commercial from 1988 with the song After Midnight.
In 1987 Anheuser-Busch in their "Night Belongs to Michelob" campaign recruited Eric Clapton for their commercial http://www.youtube.com/watch?v=I3pW2REprYE The problem was that as the commercial was released Clapton admitted to drug and alcohol addiction and admitted himself into a detox clinic.