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Psychology of Consumer Behaviour
Why, oh why do we buy?
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7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois

7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois | Psychology of Consumer Behaviour | Scoop.it


George Lois -"the real-life ad man who emerged in the '60s to create a storied body of branding and magazine work. Lois conjured the "I want my MTV" slogan, invented the Lean Cuisine concept and, as the well-worn story goes, believed in his concepts so fervently that he once threatened to jump off a third-floor window ledge when executives rejected his matzo cracker campaign."

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Newsweek Reviving Its 1960s Design for 'Mad Men' Issue | MediaWorks - Advertising Age

Newsweek Reviving Its 1960s Design for 'Mad Men' Issue | MediaWorks - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Newsweek is planning an issue marking the return of "Mad Men" in March by adopting the magazine's 1960s design throughout -- all the way, it hopes, to the ads.
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