The app - or “augmented reality virtual mirror application” called Bonn – is designed to remove the need for an in-store try “before you buy” experience. 
Although media coverage has dwindled, Occupy cells are alive and well all over the United States - and beyond. What does it mean to Drink Like a Lady? asks Skinnygirl cocktails.
(How many skinnygirl cocktails does it take to make you skinny?--D'oh!) 
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment. Power personalised content marketing across multiple channels, to build deep customer relationships and insight. Deliver curated content to the right custome... 
Brand partners with Will.i.am on a vinyl magazine ad you can play on your turntable...
To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song "Great Times" into a vinyl magazine advertisement playable on any turntable.
http://www.youtube.com/watch?feature=player_embedded&v=X0NRGDw_cNY
Is shock an underused weapon in Australian advertising, asks Robin Hicks Today, Sydney agency The Cabana Boys used an image of a mouth sewn together to... 
What shall we do with the drunken sailor? Sign him up for a tour of duty on the Guinness submarine! The vessel comes complete with a "deep-sea bar" and Austin Powers pop-art interior design with lots of rubber discs simulating bubbles. Follow an email on its journey to see what happens when you send a message. Along the way, find out how we minimize our impact on the environment. Rah Rah Google is green Funny no mention of the Googlebot that reads email and uses it to sell their biggest product-you! 
Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content. 
I saw an article the other day that described Pinterest as “a woman’s social network” with 60% of the site’s visitors being of the female persuasion. Why is that? Social Sharing Stimulates Brain Like Sex, Food - 05/09/2012... "That judgment is based on new research conducted by psychologists at Harvard, which suggests that disclosing information about oneself activates the same neural rewards center associated with other basic desires like food and sex. The study, titled “Disclosing information about the self is intrinsically rewarding,” used an MRI to observe the brain activity of subjects who were asked questions about themselves and others -- including, for example, personal food preferences, enjoyment of leisure activities, and so on..." Erik Sass 
Those who work in advertising often wonder if they live in a sort of bubble..and the answer is.... |
When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice? 
"The Oakland Commune; that dense network of new found affinity and rebelliousness that sliced through seemingly impenetrable social barriers like never before. Our “war machine and our care machine” as one comrade put it. No cops, no politicians, plenty of “autonomous actions”; the Commune materialized for one month in liberated Oscar Grant Plaza at the corner of 14th & Broadway....
For a whole generation of young people in this country, these past six months have been the first taste of what it means to struggle as part of a multiplying and complex social movement that continually expands the realm of possibilities and pushes participants through radicalization processes that normally take years" 
As more brands and businesses start embracing online video to enhance their marketing campaigns, we thought we would have a look at some of the best m... 
by Cyrus Farivar - May 18 2012, 3:52pm
On Friday afternoon, about 20 bars around San Francisco are set to have special "facial detection" cameras turned on as part of a new smartphone app by Chicago-based startup SceneTap. SceneTap uses facial detection technology to output stats on bar attendance.
"Essentially the goal is to try to create a network that is able to tell you in real-time what a scene is like at a given bar," said Andrew Nieman, the company’s director of business development," 
It's only the middle of May, but already we've had some runaway viral hits in advertising this year. Unruly Media, which runs the global Viral Video Chart, has just released a list of the most-shared ads of 2012 (so far). 
"In The Netherlands, mom and former journalist Martine Postma stumbled onto an idea that tacks the word "repair" onto the familiar green mantra, "reduce, re-use, recycle". The result is community-based Repair Cafes where folks come together to fix their broken items. What started as a few neighbors in Amsterdam helping each other out has, two years later, become a much bigger deal with 30 groups springing up around the country...William McDonoughsays, " What happened with planned obsolescence is that it became mindless — just throw it away and don’t think about it. The value of the Repair Cafe is that people are going back into a relationship with the material things around them.”" by Kelly McCartney 
Should we.."Just shop, shop, shop, and make the manufacturers and outlets happy?" "Northern California Emmy-winning filmmaker Kate Schermerhorn looks at the disproportionate amount of possessions we buy – not to mention the knock-on effects of such excessive consumerism – and asks us to ponder the question that forms the title of the film: Do I Need This?" 
The big story going around the news in the past 24 hours is that of American car maker General Motors pulling its advertising from Facebook, citing "little impact". "The Rule of 7-Much has been written about the mythical “rule of 7″ in relation to advertising. It’s one of those truths that I talked about earlier. Essentially it is a method of advertising which understands that a consumer needs to see a brand (on average) between 5 and 7 times before choosing to make a purchase..." 
When it comes to raising awareness about drink driving, advertising campaigns can be a little predictable, but this new take on things from Fiat in Po... 
A Twitter infographic that share some some statistics on demographics, interesting facts, business use statistics, and more. 
Striking The Right Tone With College Students Is An Art Form - 05/11/2012... by Melanie Shreffler
"Just this week, we announced the winner of our third annual youth marketing case study competition, the GennY Award, which went to Kellogg for its “Eat. Share. Prosper.” campaign targeting college students with a one-to-one social giving initiative. Finalists included Wattpad and Sony Music Canada for the “What Makes You Beautiful” transmedia fan fiction campaign introducing One Direction to North American audiences; Alloy Media + Marketing and Puma for the "My Day My Life" video campaign focused on women’s soccer; Barnes & Noble College Marketing and Norton Symantec for its multifaceted “Allow/Deny” campaign; and Campus Solutions and Summer’s Eve for the "ID the V" campaign leveraging campus organizations and technology to deliver their message...read more 
Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that's just launched in Australia, with the world's first invisible ad installation using special LCD screens ... |
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