Psychology Mrs. Whiddon
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Psychology Mrs. Whiddon
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Neil Burgess: How Your Brain Tells You Where You Are

Neil Burgess: How Your Brain Tells You Where You Are | Psychology Mrs. Whiddon | Scoop.it
How do you remember where you parked your car? How do you know if you're moving in the right direction? Neuroscientist Neil Burgess studies the neural mechanisms that map the space around us, and how they link to memory and imagination.
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Addiction

Addiction | Psychology Mrs. Whiddon | Scoop.it
Are tech savvy teens addicted? This in-depth magazine explores common addictions and explains how addiction alters the brain. Watch online interviews with addiction therapists and the families of heroin addicts.
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Working Memory and School Performance | Psychology Today

Working Memory and School Performance | Psychology Today | Psychology Mrs. Whiddon | Scoop.it

How low working memory impacts your child's school performance By Torkel Klingberg, M.D., Ph.D....


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HippoCampus Psychology - Homework Help

HippoCampus Psychology - Homework Help | Psychology Mrs. Whiddon | Scoop.it
The best multimedia instruction on the web to help you with your Psychology study.
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Psychology - History, Approaches & Research Methods

Psychology - History, Approaches & Research Methods | Psychology Mrs. Whiddon | Scoop.it
AP Psychology - History, Approaches and Research Methods
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Oh Good God. We're Doomed: Study Supports Theory On Teen Texting And Shallow Thought. University of Winnipeg.

"A University of Winnipeg study finds that students who are heavy texters place less importance on moral, aesthetic, and spiritual goals, and greater importance on wealth and image. Those who texted more than 100 times a day were 30 per cent less likely to feel strongly that leading an ethical, principled life was important to them, in comparison to those who texted 50 times or less a day. Higher texting frequency was also consistently associated with higher levels of ethnic prejudice.

 

The UWinnipeg study involved more than 2,300 introductory psychology students who completed a one hour on-line psychology research survey that included measures of texting frequency, personality traits, and life goals. Data were collected at the beginning of the fall semester for three consecutive years...."


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The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs | Psychology Mrs. Whiddon | Scoop.it

See how Maslow's Hierarchy of Needs correlates with your B2B marketing and social media sharing efforts.


It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. But how do you get your audience to share? By understanding the psychology behind human motivations, you can have greater insight into how to target your audience.

 

Maslow’s Hierarchy of Needs

In 1943, Abraham Maslow, a prominent American psychologist created Maslow’s hierarchy of needs to explain fundamental human behaviors. By being conscious of the motivations behind need fulfillment, you can better understand how your message will resonate with your audience and create campaigns that your audience wants to share.

Physiological - This is the largest, most fundamental need in Maslow’s pyramid. It covers the most basic physical needs for survival such as food, water, sleep, shelter, warmth. This and the next tier are more product and service focused. Focus on calling out the physiological if your company sells a product or service that helps enhance or fill one of these basic needs.Safety - Safety and security can include protection, order, law, employment, health. This is also the level that income falls under. Having a healthy income and a steady job is also part of this tier. Note, that these needs aren’t as crucial as the initial physiological ones, but are still important for human comfort.Love/Belonging - Now we are beyond the physical and get up into the deep psychological and interpersonal needs such as friendship, family, and intimacy. According to Maslow, humans need to feel a sense of belonging and acceptance within their social spheres. This sense of belonging motivates people to lean on their peers and listen to their recommendations. This is one of the primary reasons for social sharing–the group-think mentality. If your friends are sharing a piece of content, you are much more likely to look at it and share as well. This concept can also be seen in a Groupon like group deal. The more deals that show as purchased, the more likely you are to see the item or service as desirable. Conversely, if the group deal has a low purchase rate, you might think twice about buying it yourself.Esteem - After the desire for beloging, the next level of needs is self-esteem. Esteem exemplifies the desire to be recognized and rewarded for achievements. Because esteem is so closely linked with belonging, this level illustrates the need to be listened to and accepted by others. Growth both personally and professionally can also fall under this tier. This can fuel competition in a social sharing campaign, or be a motivator behind writing a review and participating in a poll. Everyone wants their opinion heard. Additionally, by rewarding your influencers (those that evangelize your message the most) you can tap into this need.Self- actualization- This is the concept that refers to the desire to realize one’s full potential and to achieve a high level of accomplishment or mastery. This is the driving force behind the need to succeed, and perfect his or her chosen interest or profession. Tap into this need by fueling competition through your social channels. Go further by asking your audience to be creative or to show their expertise in some way. The desire to be the best is a great motivator.

 

What can be learned?

A lot can be learned from Maslow’s basic explanation of human needs, and this can easily be translated into what motivates people to share. Social media fosters a strong sense of group mentality — learning from your peers, being recognized by your peers, relying on your peers for that sense of belonging. As a marketer, keep this in mind when both developing your content and your social campaigns. Always ask yourself what need “social sharing need” your campaign is fulfilling.

 


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Believing You Can Get Smarter Makes You Smarter

Believing You Can Get Smarter Makes You Smarter | Psychology Mrs. Whiddon | Scoop.it
Thinking about intelligence as changeable and malleable, rather than stable and fixed, results in greater academic achievement, especially for people whose groups bear the burden of negative stereotypes about their intelligence.
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Think Again: Men and Women Share Cognitive Skills

Think Again: Men and Women Share Cognitive Skills | Psychology Mrs. Whiddon | Scoop.it
Psychologists have gathered solid evidence that boys and girls or men and women differ in very few significant ways -- differences that would matter in school or at work -- in how, and how well, they think.
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How The Memory Works In Learning

How The Memory Works In Learning | Psychology Mrs. Whiddon | Scoop.it

Teachers are the caretakers of the development of students’ highest brain during the years of its most extensive changes. As such, they have the privilege and opportunity to influence the quality and quantity of neuronal and connective pathways so all children leave school with their brains optimized for future success.

 


Via Nik Peachey, Hannah Summers
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Brain power - Iowa Now

Iowa Now
Brain power
Iowa Now
"For 150 years our field of behavioral neurology and cognitive neuroscience was built on famous case studies like this," says Tranel, UI professor of neurology and psychology.
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When 1 + 1 = 5: Dyscalculia and Working Memory | Psychology Today

When 1 + 1 = 5: Dyscalculia and Working Memory | Psychology Today | Psychology Mrs. Whiddon | Scoop.it

Jacob's mother writes that ‘Jacob, 10-years-old, still struggles with number bonds to 10. Learning to tell the time is still slow - he has not mastered half-past. Although he managed to learn his 5x tables because we practiced all summer, this has now gone'.


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Vietnam Veterans Help Neuroscientists Map Emotional Intelligence in the Brain

Vietnam Veterans Help Neuroscientists Map Emotional Intelligence in the Brain | Psychology Mrs. Whiddon | Scoop.it
Our intelligence includes general cognitive abilities, but also includes how we apply that intelligence to social situations.
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Education Portal Academy

Education Portal Academy | Psychology Mrs. Whiddon | Scoop.it
This Psychology 101: Intro to Psychology course prepares you to take either the Psychology CLEP or Psychology Excelsior exam and earn real college...
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Haiku LMS : AP Psychology (ISC) BL : Assignment 7.5 Critical Thinking Free Response Question

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The AP Psychology Experience - Tools for the Classroom

The AP Psychology Experience - Tools for the Classroom | Psychology Mrs. Whiddon | Scoop.it
Content, Sites, Lessons, and Links to Enhance the AP Psychology Classroom Experience
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20 Marketing Campaigns That Literally Stopped Traffic

20 Marketing Campaigns That Literally Stopped Traffic | Psychology Mrs. Whiddon | Scoop.it
Can you remember three ads you saw today? Probably not. But you'll definitely remember these.

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The most persuasive words in English: The psychology of language

The most persuasive words in English: The psychology of language | Psychology Mrs. Whiddon | Scoop.it

What are the most persuasive words in english? Recent research points to "Free", "Because", "You", "Instantly" and "New". And this is why.

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Intelligence and Achievement Testing: Is the Half-Full Glass Getting Fuller?

Intelligence and Achievement Testing: Is the Half-Full Glass Getting Fuller? | Psychology Mrs. Whiddon | Scoop.it
More research is needed to try to ensure that IQ and achievement tests are used to maximize learning opportunities for all students.
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Brainy babies: Research explores infants' skills and abilities

Brainy babies: Research explores infants' skills and abilities | Psychology Mrs. Whiddon | Scoop.it

Do basic information processing skills in infancy have any bearing on later executive functioning skills in children? Infants were assessed for memory, processing speed, and attention at age 7-12 months and age 24-36 months. When they were 11 years old, the children returned to the lab and were assessed for various different kinds of executive functioning skills, including working memory, inhibition, and shifting.


Via David Hodgson, Keyla deMatos, Ashley Nichole Marchone
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Working Memory in Any Language: Is It the Same?

Working Memory in Any Language: Is It the Same? | Psychology Mrs. Whiddon | Scoop.it
Is a culture-fair approach to psychological testing possible?
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