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Grow Your Twitter Presence In 2014 - Business 2 Community

Grow Your Twitter Presence In 2014 - Business 2 Community | Psychology in Social Media | Scoop.it
Jon Koob's insight:

How to ROCK Twitter in 2014: 


-less hashtags

-Tweets with less than 100 characters

-AUTHENTIC engagement

-shorten your links

-High quality content curation

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Twitter's Possible Profile Redesign: What You Need to Know & Actions to Take Right Now - GeoVoices

Twitter's Possible Profile Redesign: What You Need to Know & Actions to Take Right Now - GeoVoices | Psychology in Social Media | Scoop.it
Twitter is trying to find a balance between keeping their current users happy while making enough changes to attract new users familiar with Facebook.
Jon Koob's insight:

Oh the times, they are a changin'. 


Twitter is becoming more like Facebook day after day, and the newest changes to their web layout are going to be all too noticeable.  You'll now be responsible for a header that's much larger; and make sure your color schemes are on point or your profile WILL look trashy. You'll be able to see live stats of your favorites and a few other things you didn't get to previously.


The change is necessary, and it'll most likely be scrutinized until people realize they have no choice anyway.

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Ally Greer's curator insight, February 25, 3:22 PM

It's no secret that images work. Twitter is taking that into consideration with the supposed next iteration of its design - which frankly has a lot of the elements of the Facebook profile, including the large banner.


I've always said that, eventually, all of the social networks will learn from the others what works and what doesn't, adapt and reuse all of the features, and just form one giant social empire. Maybe it'll happen, maybe it won't, but this is certainly another step in that direction. :)


Also, long live images! #leancontent

Chris Barrows's curator insight, February 25, 3:24 PM

In trying to find the perfect balance and it's place in the social world - this provides a look into the possibility of the Twitter redesign. 

Mariale Peñalosa Arguijo's curator insight, February 25, 11:03 PM

 

 10
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How To Create Perfect Posts On Social Platforms (Infographic) - Business 2 Community

How To Create Perfect Posts On Social Platforms (Infographic) - Business 2 Community | Psychology in Social Media | Scoop.it
Jon Koob's insight:

Often I get asked, "can you give me any tips for Twitter or Facebook?" and I can usually manage to tell people a few helpful things, but just take a look at this neat lil' infographic that has a lot of great information for when/what to post on all social platforms. 

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Michael Seres's curator insight, March 6, 10:05 AM

fantastic learning tool for #SoMe

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Five Apps You Need to Investigate

Five Apps You Need to Investigate | Psychology in Social Media | Scoop.it
I'm so tired of getting interviewed at conferences and being asked "How do you stay on top of things?!"The way I stay on top of things is exactly the same way people get muscles and stay in shape: I
Jon Koob's insight:

Gary Vaynerchuk always knows what's up. Always. If this is something HE does on a daily basis, maybe it's something more people need to be doing on a daily basis. He's a wiz when it comes to predicting the potential for apps and companies. 


It'll be interesting to see what traction these 5 apps he called out gets. He's one of the biggest voices in social media, and for these 5 apps, a shout out from him may be all they need to really blow up. 

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Twitter wants more advertising street cred $TWTR

Twitter wants more advertising street cred $TWTR | Psychology in Social Media | Scoop.it
The Super Bowl will be a litmus test for whether Twitter can persuade marketers to spend more money to have a presence on the service instead of simply sending out free tweets.
Jon Koob's insight:

For Twitter, the Superbowl is a big deal. Not because of who wins, but because the future of the company partially relies on how well Twitter advertisements pay off. A big problem for Twitter since they went public has been companies' trust about whether or not paying for ads through the 140-character posting outlet was worth it or not. 


Be ready for A LOT of paid advertisements on your timeline during the big game this weekend. 

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With Paper, Facebook just blew its own iPhone app out of the water

With Paper, Facebook just blew its own iPhone app out of the water | Psychology in Social Media | Scoop.it
This morning, Facebook is announcing a new standalone iPhone app called Paper. Contrary to earlier rumors, it's much more than just a news-reading app — it's a complete reimagining of Facebook...
Jon Koob's insight:

Facebook has outdone itself, seriously. This Paper app has been in development for months and is, in short, an easier way to view all of your Facebook content. From the short video they provide, it seems really smooth and looks aesthetically pleasing. 


Facebook's current app has a ton of options that people don't use or utilize anyway. Paper is making things more simple, but possibly too simple. 


Anything for a spot on your home screen. 

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BBC Radio 1's "Head Of Visualization" On How To Get To A Million YouTube Followers

BBC Radio 1's "Head Of Visualization" On How To Get To A Million YouTube Followers | Psychology in Social Media | Scoop.it
Joe Harland pulled it off and you can too--but beware: You may or may not have to grow out a beard of Gandalfian proportions.
Jon Koob's insight:

Crazy to think some brands have teams that wait for major pop-culture things to happen and then attempt to make spoofs of them just to get engagement/views/reposts/reblogs/etc. But it makes all too much sense, doesn't it? Hit something while it's hot, and get as much out of it as you can...

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Six Foolish Majors to Avoid

Six Foolish Majors to Avoid | Psychology in Social Media | Scoop.it
With the economy still lagging, you should avoid college majors with high unemployment rates and try to make a smart choice when it comes to your education.
Jon Koob's insight:

I'm often asked what I'm going to do after college with "just" a Bachelor's Degree in Psychology. People usually tell me I'll need more schooling (pursuit of a further/more advanced degree). I think about this all the time, whether or not I'll pursue a Masters or a Doctorate. 


Truthfully, I think it's all about the person. Who you know, and what you're able to make out of what you have. I know I'll be successful in life, because I'll be happy (somehow, some way). 

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Devil Baby Will Haunt New Yorkers' Dreams [VIDEO]

Devil Baby Will Haunt New Yorkers' Dreams [VIDEO] | Psychology in Social Media | Scoop.it
Watch a remote-controlled, posessed baby prank unsuspecting New Yorkers, leaving them terrified.

Via Christina Guenther
Jon Koob's insight:

Just watch. Please Please watch. So worth it. 

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Christina Guenther's curator insight, January 14, 3:35 PM

Viral marketing at its finest. Can't wait for the movie.

M. R. RAO's curator insight, January 17, 1:25 AM

Entertaining, though scary

Marta's curator insight, January 23, 7:17 AM

Un ejemplo de creatividad sin límites.

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How to Never be Scared of Doing the Wrong Thing.

How to Never be Scared of Doing the Wrong Thing. | Psychology in Social Media | Scoop.it
I am never scared of doing the wrong thing. I'm never scared of tweeting the wrong thing. I'm never scared of promoting too much. Why? It's simple: Because I'll apologize if I feel like I was wrong
Jon Koob's insight:

Gary Vaynerchuk, a king of social media marketing in his own right, makes a really complicated, but ultimately simple point here. Doing the wrong thing, is sometimes the right thing. Apologizing is something you don't see a lot of major brands doing because they usually always play it safe with their posts and what they share.


WHY?


Vaynerchuk plays off of this and just gives a short explanation of why it's not always bad. The last short paragraph of this piece is the best-hands down.

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Growing Your Audience with Random Affinities

Growing Your Audience with Random Affinities | Psychology in Social Media | Scoop.it
Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.
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Sally Kohn: Let's try emotional correctness (No profanity)

It's time for liberals and conservatives to transcend their political differences and really listen to each other, says political pundit Sally Kohn. In this ...
Jon Koob's insight:

Had no idea what I would be getting into after the first minute of this TED Talk. But as usual, I learned some new things and my perspective was changed. 


This is Sally Kohn, self-proclaimed "Gay, Talking Head on Fox News", and she has some insightful views on how emotions should be looked at more than politics. 

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Twitter says fake accounts represent fewer than 5% of its users. Others believe the number is higher

Twitter says fake accounts represent fewer than 5% of its users. Others believe the number is higher | Psychology in Social Media | Scoop.it
Fake accounts are thriving on Twitter, used to make celebrities and trending topics appear more popular than they are. There is also a robust black market for buying such accounts.
Jon Koob's insight:

Great insight about fake twitter accounts and their both positive and negative impact on twitter. Is it not crazy to think that close to an estimated 9% of ALL twitter accounts are fake? That's good for some, but awful for most--including Twitter as a company. 

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Fantastic Infographics, Drawn From A Study of Instagram Selfies | Wired Design | Wired.com

Fantastic Infographics, Drawn From A Study of Instagram Selfies | Wired Design | Wired.com | Psychology in Social Media | Scoop.it
For Selfiecity, a new data viz project, researchers spent the past six months gathering Instagram data from five major cities.
Jon Koob's insight:

THIS is the type of thing in social media that intrigues me. The selfie used to just be a word that described a type of picture where one takes a picture of themself. Now, it's much much more.


This piece has some great infographics that give some surprising and not-so-surprising stats regarding the selfie. 

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC] - AllTwitter

The Twitter Marketing Cheat Sheet [INFOGRAPHIC] - AllTwitter | Psychology in Social Media | Scoop.it
The Twitter Marketing Cheat Sheet [INFOGRAPHIC]
Jon Koob's insight:

This is a REALLY simple, easy to read/follow infographic that anyone using twitter should really take a look at. 


People are always asking when to tweet, it's really common sense. I also love the part about "asking for RTs" and seeming desperate, it's so true!

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Twitter Testing Redesign of Profile Pages Similar to Facebook’s

Twitter Testing Redesign of Profile Pages Similar to Facebook’s | Psychology in Social Media | Scoop.it
Twitter Inc. is testing a redesign of its profile pages that mimics the look of Facebook Inc.’s timelines, part of the microblogging service’s effort to boost engagement as user growth slows.
Jon Koob's insight:

Don't be surprised when Twitter implements a real time content algorithm like Facebook that will also valuate account engagement. 


If you were "lucky" enough to be one of the people whose accounts they changed to test this, you'll see that the stats for favorites and whatnot are live. This will be one of those game-changers, for sure.



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How To Figure Out Exactly When — And In What Order — You Signed Up For Facebook

How To Figure Out Exactly When — And In What Order — You Signed Up For Facebook | Psychology in Social Media | Scoop.it

FacHow to find your Facebook ID number and the date you signed up for the social network.

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Facebook Turns 10: The Mark Zuckerberg Interview

Facebook Turns 10: The Mark Zuckerberg Interview | Psychology in Social Media | Scoop.it
Like any company that reaches its tweens, Facebook has some growth issues. Mark Zuckerberg has a plan. Several, actually
Jon Koob's insight:

Mark Zuckerberg is going to be 30 years old this year. His company is soon to be worth 150 BILLION dollars. Think about that. 


Facebook turns 10 on February 4th. From a dorm room, to the world. 

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From the Mind of a Community Manager — Medium

From the Mind of a Community Manager — Medium | Psychology in Social Media | Scoop.it
In 2013, the field of community management expanded more than ever.
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Jimmy Fallon hides his MacBook from Bill Gates - SocialSteak

Jimmy Fallon hides his MacBook from Bill Gates - SocialSteak | Psychology in Social Media | Scoop.it
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How to Use Jelly, A Buzzy New App That Gives You Advice on the Go

How to Use Jelly, A Buzzy New App That Gives You Advice on the Go | Psychology in Social Media | Scoop.it
Jelly, a new app backed by a sparkly clump of celebrities (including Jack Dorsey, Al Gore and … Bono) is having its 15 minutes of fame.
Jon Koob's insight:

Awesome app here. Not sure on how long it'll be around, but with the celebrity backing it has right now it could be in for the long run. 

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How to disappear on the internet (Infographic)

How to disappear on the internet (Infographic) | Psychology in Social Media | Scoop.it
Source
Jon Koob's insight:

You never really think about it, but what if you wanted to disappear completely? Not just online, but in the real world. You'd think it'd be impossible, right? Maybe not.


Here's what you'd need to do first-delete any type of of evidence you were ever online. This neat lil infographic tells you (what seems like) everything you'd need to do to erase your digital footprint.


For some people, it may be worth it.

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Psychologists Find the Best Way to Achieve New Year's Resolutions - Is to Not Make Any

Psychologists Find the Best Way to Achieve New Year's Resolutions - Is to Not Make Any | Psychology in Social Media | Scoop.it
New Year's resolutions commonly involve resolving to end bad habits - for example giving up alcohol or smoking.
Jon Koob's insight:

Every New Year brings millioins of New Year Resolutions. People claiming the things they want to do/change/improve on for the new year. Common ones include breaking bad habits, or starting new, good ones. It's crazy how much social media has come into play with this. 


People post and post and post how much they're going to change or the basic "New Year, New Me"-type posts. And now after reading this study, I'm finding out that not making ANY resolutions for the New Year (which I hardly do), is actually scientifically proven to potentially be more beneficial. 


Interesting read for sure...

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Instagram Direct image and video messaging arrives with v5.0 update

Instagram Direct image and video messaging arrives with v5.0 update | Psychology in Social Media | Scoop.it
The December 12th Instagram event has just wrapped and as had been rumored, they will be adding messaging to the service. This is being introduced as Instagram Direct and it will allow users to sen...
Jon Koob's insight:

Welp...boom goes the dynamite.

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The Internet Has Run Out of Four-Letter Domain Names

The Internet Has Run Out of Four-Letter Domain Names | Psychology in Social Media | Scoop.it
None. Zero. Nada. That's how many four-letter dot-com domain names are left unregistered on the Internet, according to new research by WhoAPI.com, a Croatian startup that analyzes domain data.
Jon Koob's insight:

No way. Not possible. Okay, so it actually makes sense. But there's no way...

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