Treating depression is a hit-or-miss process; the first treatment works less than half the time. Scientists say they may be able to use PET brain scans to tell whether antidepressants or cognitive behavioral therapy will work best.
The Guardian Pieces of mind: introducing the Guardian's new psychology blog The Guardian Ask any psychologist and they'll tell you without hesitation that the most common question they get asked at parties is "Can you read my mind?
Are you new to the study of psychology? It may seem like a vast and daunting topic at first, but understanding a few basic facts can make it easier to get started. Learn more about the ten basic things you need to know about psychology.
Flow is the mental state of a person when he is completely immersed in one activity or event -- a moment in which all of her energy is focused on one thing so (RT @jaktraks: Flow: An Antidote to Anxiety & The Secret to Happiness?
Neuroscience is the scientific study of the nervous system and has traditionally been a branch of biology. The scope of neuroscience has recently broadened to include approaches to study the molecular, cellular, developmental, structural, functional, evolutionary, computational, and medical aspects of the nervous system. The techniques used by neuroscientists have also expanded enormously, from molecular and cellular studies of individual nerve cells to imaging of sensory and motor tasks in the brain. Recent theoretical advances in neuroscience have also been aided by the study of neural networks.
Halifax Health starts art therapy program Daytona Beach News-Journal Oncology patient Jenelle Herndon creates art with assistance of volunteer Julie Guidubaldi while she receives chemotherapy treatment at the oncology unit at Halifax Health Medical...
Michelangelo once said, “A man paints with his brains and not with his hands.” And while most marketers would like to channel their inner Michelangelo when it comes to being creative, the reality is that creating that next great marketing message can be highly dependent on color. Here’s what we know about the brain and color.
People make a subconscious judgment about a person, environment, or product within seconds of initial viewing. Through consumer neuroscience, we now know that color alone can play a pivotal role in a consumer’s overall decision-making process. Color happens not in the eye, but in the brain. There are different processing systems for color than for shape and motion, and even variations between processing systems for different colors. The brain’s response to color is highly complex and emotional. In short, there is a lot going on in your brain when you see red, or any other color for that matter.
Consumer neuroscience has also helped debunk long-standing stereotypes when it comes to color associations. The brain actually responds to different colors often based on survival cues from the earliest days of civilization – for example, green for food, yellow for sunlight, and orange for fire. These associations continue to affect our perception of colors today.
Nowhere is this more apparent than when folks of all creative stripes wait anxiously for Pantone to announce the “Color of the Year.” Through this annual ritual, Pantone strives to identify a particular color that best reflects the current state of society that embodies the leading zeitgeist when it comes to color. The brain responds most automatically to the primary colors. For more nuanced colors, the brain has a more complex response, but the general color family is relevant. So in the wake of Emerald Green being named Pantone’s color of the year, this choice will have an effect on how the brain responds.
Here's how the brain responds to the primary color families...
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