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Rescooped by Phoumany Phouybanhdyt from consumer psychology
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Reading between the tweets, psych firms help brands understand their customers

Reading between the tweets, psych firms help brands understand their customers | Psychology | Scoop.it

"Software firms are racing to help brands understand what customers are really saying about their products..."

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Via Leona Ungerer
Phoumany Phouybanhdyt's insight:

It is really interesting that organizations are not only using social media to reach out to their consumers, but they are also using this as a medium to find out what their consumers are thinking and what they want. IBM's development of a psycho-linguistic product to analyze a Twitter users personality is very cool.

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Denyse Drummond-Dunn's curator insight, November 4, 2013 9:23 AM

Wish this area was moving as quickly as our need - which it's not!

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Rescooped by Phoumany Phouybanhdyt from The Psychogenyx News Feed
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On The Intelligence Of Musicians

On The Intelligence Of Musicians | Psychology | Scoop.it
Barrels of ink have been spilled in an attempt to describe the difference in intelligence between musicians and non-musicians. But it all comes down to perspective.

Via Luis Valdes
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Rescooped by Phoumany Phouybanhdyt from consumer psychology
Scoop.it!

Reading between the tweets, psych firms help brands understand their customers

Reading between the tweets, psych firms help brands understand their customers | Psychology | Scoop.it

"Software firms are racing to help brands understand what customers are really saying about their products..."

© 


Via Leona Ungerer
Phoumany Phouybanhdyt's insight:

It is really interesting that organizations are not only using social media to reach out to their consumers, but they are also using this as a medium to find out what their consumers are thinking and what they want. IBM's development of a psycho-linguistic product to analyze a Twitter users personality is very cool.

more...
Denyse Drummond-Dunn's curator insight, November 4, 2013 9:23 AM

Wish this area was moving as quickly as our need - which it's not!